Senior Social Media Manager

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint Group has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

• Understands and manages the execution of paid and organic social media activations across platforms such as Meta, TikTok, Reddit, Snapchat, LinkedIn, and X (Twitter). 

• Responsible for executing day-to-day planning, management, and optimizations of paid social media campaigns, including set-up, deployment, and pacing. 

• Leads the development of campaign objectives and tactical approaches that ladder up to larger strategic imperatives and brand goals. 

• Manages social listening initiatives and audience research to identify patient and HCP perspectives, barriers, and consumption habits. 

• Trains, manages, and mentors junior social media team members (Associates and Managers), ensuring their professional growth and the accurate completion of client deliverables. 

• Oversees budget management, campaign performance, and the tracking of financial documents, proactively identifying opportunities for optimization. 

• Conducts comprehensive analysis of performance data to develop and present analytics reports that clearly articulate insights and strategic adjustments to clients. 

• Contributes to agency POVs and team thought leadership, proactively identifying and solving problems to improve processes and efficiencies. 

• 3–5 years of experience in managing paid and organic social media campaigns, preferably within a pharmaceutical or health & wellness agency. 

• Demonstrated managerial experience with the ability to mentor and guide junior staff. 

• Direct experience in the pharmaceutical industry, with a solid understanding of the regulatory environment and Medical Legal and Regulatory (MLR) submissions. 

• Expert-level proficiency in Meta Ads Manager is required; strong working knowledge of other major social platform ad managers is preferred. 

• Strong working knowledge of MS Office, particularly Excel for data analysis and budget management, and PowerPoint for client presentations. Knowledge of social listening tools preferred.  

• Exceptional analytical skills with the ability to assess complex performance data to guide the development of insights and actionable recommendations. 

• Meticulous attention to detail and a proven ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables. 

• Direct experience or interest in social media content strategy, including overseeing the development of engaging, social-first content for pharmaceutical clients. 

• Excellent written and verbal communication skills, with the ability to articulate strategic concepts and performance results clearly to internal and external stakeholders.