Sr. Director, Regional Merchandising & Pricing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Sr. Director of Regional Merchandising and Pricing is entrusted with spearheading the regional merchandising strategy and execution for our most critical market, the Americas region. This pivotal role is dedicated to optimizing assortment and pricing strategies to meet the diverse needs of our consumer base. Key responsibilities include crafting consumer-centric, brand-enhancing, and profitable assortments to drive sales objectives. The position demands an astute understanding of consumer behavior, market trends, and competitive dynamics to maximize our assortment in the marketplace. This influential leader will partner cross-functionally to develop robust growth plans by category and channel, identifying and seizing market opportunities to ensure sustained growth and elevated brand presence.

Your Impact

Strategic Planning and Execution
•    Develop and execute regional category strategies in partnership with Global Category GMs, aligning with financial goals and seasonal plans.
•    Implement regional merchandising and pricing strategies to support the brand vision and business objectives, including lifecycle and franchise plans.
•    Identify and drive growth opportunities by analyzing market trends, consumer insights, and competitive landscape to expand market share and enhance brand presence.

 

Segmentation, Marketplace Management, and Merchandising Execution
•    Oversee the execution of brand-enhancing and profitable assortments across all categories and divisions to maximize sales and drive productivity.
•    Develop and implement consumer-centric segmentation and exclusivity strategies to maximize the regional assortment within the marketplace.
•    Collaborate with Channel Merchandising to create and scale plans for new distribution channels, utilizing long-range channel plans to shape global line architecture.
•    Oversee Team merchandising across the marketplace and drive the Team channel strategies through execution. 

 

Storytelling & Go-to-Market (GTM)
•    Champion improvements to the GTM process and optimize milestones to ensure holistic delivery of complete product, story, and distribution plan packages.
•    Collaborate cross-functionally to build robust GTM activation plans for key innovations, franchises, and product launches. Partner with Channel teams to ensure consistent and impactful execution in-store and online.
•    Collaborate with Marketing on a holistic regional calendar to drive a consistent cadence of newness and energy, leveraging sports and cultural moments.

 

Pricing Strategy and Management
•    Define and implement initial ticket price strategies that align with market conditions and business goals.
•    Monitor pricing performance, competitive shifts, and macro trends, adjusting strategies as needed to respond to market changes.
•    Oversee regional promotional plans and ensure they are effectively leveraged.

 

Performance Monitoring and Reporting
•    Establish key performance indicators (KPIs) to measure the success of merchandising and pricing strategies.
•    Review and analyze performance, market and consumer data: Provide insights and recommendations for continuous assortment optimization and in-season strategic actions.

 

Team Leadership and Development
•    Manage and mentor a team of Merchants, fostering a high-performance, growth-oriented culture in alignment with regional goals.
•    Provide guidance, support, and inspiration to team members, promoting professional growth and development.
 

Qualifications

•    Ability to lead & influence cross-functional partners through strong an