Director, US Comirnaty Retail Marketing Lead (Secondment - 12 Months)

WHY PATIENTS NEED YOU

Comirnaty is a critical part of Pfizer’s US Vaccines business, is FDA-approved for active immunization to prevent COVID-19, helping to protect individuals 65+ and those 5-64 with at least one underlying medical condition that puts them at high risk for severe COVID-19 outcomes. Comirnaty received FDA approval in 2021 and with the publication of its ACIP recommendation in the MMWR, is currently being promoted in a highly dynamic and competitive market.

WHAT YOU WILL ACHIEVE

Retail is an integral channel for the success of the Comirnaty business, which over the last several years has played an increasingly important role in identifying and administering recommended vaccines for eligible populations in pharmacies.  At this critical time for the brand, the US Retail Marketing Director will play a pivotal strategic and tactical leadership role in helping to support Comirnaty within the Retail channel. This role is a unique opportunity to be an integral member of a fast-paced, customer-focused Marketing brand team. This will be accomplished within a team environment that encourages innovative ideas, embraces diverse perspectives, accepts experimentation, and operates in a culture of collaboration and teamwork.

HOW YOU WILL ACHIEVE IT

• Develop retail strategies and marketing initiatives, continuously generating insights and learnings to drive brand performance.

• Lead development and delivery of retail channel-specific resources and pull-through programs that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve goals.

• Lead efforts to develop innovative and integrated digital omni-channel retail strategies and tactics to communicate brand messages effectively and efficiently to targeted customers.

• Provide marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) and the Trade Account Director (TAD) team, to ensure strategic and tactical alignment, as well as incorporate customer insights into marketing programs and tactics.

• Lead the development of content for CFC meetings including planning, execution, and follow-up engagement.

• Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy.

• Identify and collaborate on development of retail specific consumer assets.

• Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand.

• Participate in external customer meetings to discuss partnership opportunities.

• Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and develop/utilize tools to assess channel trends and performance, as well as create segmented targeting opportunities, and to identify and operationalize workflow-focused patient identification and communications programs.

• Support retail business performance leadership requests.

• Collaborate across the vaccines portfolio to identify potential synergy opportunities in the Retail channel.

• Provide channel-specific strategic direction to all AORs for development and delivery of relevant and innovative programs and materials to Retail customers.

• Manage retail marketing A&P budget, partnering with brand team budget coordinator.

• Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability, and a commitment to achieving results.

QUALIFICATIONS

Must-Have

• Applicant must have a bachelor's degree with at least 8+ years of experience.

• Minimum 7+ years commercial/marketing experience is required including US pharma experience.

• Strong familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as well as consumers/patients using pharmacy services.

• Good understanding of retail pharmacy workflow, as well as pharmacist and pharmacy technician education/training-specific needs and processes.

• Experience in developing initiatives to effectively engage and educate retail pharmacy patients/consumers in disease areas of focus that support activation.

• Demonstrated innovation champion, seeks learnings from other brands and other industries to innovate and enhance launch plans.

• Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork.

• Established business acumen and pharma industry/vaccines business knowledge