Marketing & Communications Manager, Wesley Seminary

Job Title: Marketing & Communications Manager, Wesley Seminary

Reporting Relationship: VP of Marketing and a dotted-line report to the Executive Director of Strategic Innovations

Unit: Wesley Seminary

Department: Seminary Administration

Campus Location: Wesley Seminary - Marion, IN

Summary of Position:    The Marketing and Communications Manager for Wesley Seminary provides strategic leadership for all marketing, branding, and communication efforts while serving as a collaborative member of Indiana Wesleyan University's Marketing team. This position operates within a dual-reporting structure: to the University's central Marketing function for brand stewardship and institutional integration, and to Seminary leadership for mission-driven priorities.

The Manager develops and executes integrated campaigns that strengthen Wesley Seminary's identity and extend its impact locally and globally. Serving as a bridge between the Seminary and the University, this role translates the Seminary's priorities into cohesive campaigns while leveraging institutional resources and expertise. The position leads communications for Seminary-wide initiatives—including ecosystem-based programs such as VIA Journeys and 21st Century Church—ensuring narrative coherence and effective stakeholder engagement.

This role combines storytelling, brand strategy, and data-informed decision making, communicating with theological integrity, cultural humility, and creative excellence to diverse audiences within Christian higher education.

Duties and Responsibilities

• Strategic Leadership & Brand Stewardship 
  • Develop and implement comprehensive marketing and communication strategies that advance Wesley Seminary’s mission and strategic plan in collaboration with the University Marketing and Communications team
  • Serve as steward of Wesley Seminary’s brand identity, ensuring consistency with University brand standards while honoring the Seminary’s theological and institutional distinctives
  • Act as the primary liaison between Wesley Seminary and the University Marketing team, fostering strong communication, shared planning, and mutual accountability
  • Provide strategic marketing and communications support for Seminary-wide initiatives such as VIA Journeys and 21st Century Church, ensuring alignment with Wesley Seminary’s mission, brand, and institutional priorities while supporting initiative-specific goals 
    
    
• Integrated Marketing & Communications Execution 
  • Lead the planning, coordination, and execution of Seminary marketing initiatives, including:
    • Writing and distributing announcements, stories, and feature content
    • Creating, maintaining, and optimizing web content
    • Developing print and digital marketing collateral
    • Managing video and multimedia projects
    • Designing and executing targeted email campaigns
  • Support the launch, visibility, and ongoing communications of strategic initiatives (e.g., VIA Journeys), including pilot communications, partner-facing materials, and stakeholder updates, in coordination with initiative leadership
    
    
• Storytelling & Content Development 
  • Oversee the creation of compelling content that “tells the story” of Wesley Seminary through:
    • Strategic copywriting and editorial leadership
    • Graphic design direction
    • Photography, videography, audio, and digital storytelling
  • Translate academic, theological, and ministry initiatives into accessible and engaging narratives for diverse audiences
  • Translate complex initiatives, research findings, and pilot learnings—including ecosystem-based programs such as VIA Journeys and 21st Century Church—into clear, compelling narratives for churches, partners, donors, and institutional audiences
    
    
• Web & Digital Strategy 
  • Serve as primary administrator for Wesley Seminary’s Content Management System (CMS), including:
    • Directing the Seminary web strategy and user experience
    • Ensuring timely updates, content accuracy, and platform integrity
    • Enhancing engagement, accessibility, and discoverability
      
      
• Email Marketing & Communications
  • Direct and manage all Seminary email communications, including:
    • Weekly and quarterly newsletters
    • Alumni and donor communications
    • Program-specific campaigns and announcements
  • Ensure consistent voice, messaging, and branding across all digital communications