UN Women: Social Media Specialist, New York, FTA P-4

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. 

The Strategic Partnerships Division (SPD) works to strengthen UN Women’s position as a partner of choice for gender equality and the empowerment of women (GEWE) among governments and private sector actors around the world. The Division does this by positioning GEWE in the intergovernmental and multilateral fora, and engaging with governments and private sector corporations, foundations and individuals as policy, programme and resource partners.

The Communications & Advocacy Section at UN Women Headquarters in New York supports the positioning of women’s empowerment and gender equality as key issues on the international agenda and establishes UN Women’s role as the global authority in this context. This entails developing and promoting high-quality content, communicating about UN Women’s work through digital and social media and engaging a global audience online.

Under the guidance and direct supervision of the Deputy Chief of Section, the Social Media Specialist is responsible for leading the global social media content strategies, policies and activities of UN Women and provides guidance and training to colleagues in the field.

The Social Media Specialist works in close collaboration with Multimedia Specialist, the Web Editor and the Media Specialists to ensure successful and integrated content creation and distribution. 

 

Key Functions and Accountabilities:

1. Oversee the Social Media Strategy for UN Women.

• Oversee the design and implementation of the global social media strategy for UN Women.
• Lead the conceptualization, design, planning, execution and evaluation of UN Women’s social media content.
• Lead an agile, news driven social media content and engagement strategy for UN Women’s social media channels by tapping into relevant social media conversation with impactful messaging. 
• Provide oversight and guidance on the monitoring and moderation of social media networks and platforms to ensure relevant engagement opportunities are flagged and acted upon. 
• Continue to increase growth of social media supporters and quality engagement through advanced social media analytics and the use of industry standard audience social media monitoring and management tools. 
• Lead on global social media risk and crisis management strategies.

2. Lead and implement the social media capacity building strategy. 

• Lead on capacity building strategy for the global communication network in regard to UN Women branded social media accounts.
• Develop and continuously update guidelines and standards for the use of social media, both personally and professionally, by UN Women staff.
• Provide tailored, relevant guidance and assistance to country and regional office social media portfolios and build capacity globally for ongoing effective social media engagement.
• Oversee the creation of new UN Women social media accounts and ensure the professional and centralized set-up to ensure strong social media governance.
• Provide expert knowledge and support to regional and field offices during crisis communication moments.

3. Develop and implement the global communication campaign for UN Women.

• Provide expert input on social media elements of global campaigns, including vendor selection and management
• Oversee development of social media content package for large multi-lingual campaigns on a global level, including activation of global communication network.
• Develop and implement influencer engagement strategies. 
• Lead metrics analysis for social media of global campaigns.

4. Lead and manage the social media team.

• Recruit and performance manage, coach, mentor and manage social media staff and consultants. Mentor team members.
• Manage day-to-day operations of the social media team, including the budget, recruitment and performance management processes and relevant consultancy contracts.
• Lead the inputs of the social media team into the unit’s work plan.  
• Oversee procurement of relevant tools, equipment and vendors for the social media team.

5.    Coordinate and facilitate partnership building.

• Represent UN Women in interagency groups focused on social media.
• Manage the relationship with platforms.
• Conduct partnership and influencer mapping and engagem