Associate Director, Regional Marketer (Northwest Region)

Axsome Therapeutics, Inc. is a biopharmaceutical company developing and delivering novel therapies for the management of central nervous system (CNS) disorders. The Axsome team is a lean, dynamic group of individuals committed to addressing unmet needs for patients with CNS disorders. Axsome is based in New York City.  

About This Role  

Axsome Therapeutics is seeking an Associate Director, Regional Marketer (RMK) to be a field-based extension of the Marketing team that will focus on commercial KOL engagements with CNS experts to gain insights into national, regional, and local opportunities, provide a bridge between regional markets and headquarters, and regionally support the brand strategy and inform strategic direction. Additionally, the RMK will lead Peer to Peer speaker development, training, and support the execution of promotional programs and national and regional congress activity.  

This role will liaise with other field-based leaders, within approved SOPs, including but not limited to Field Medical, Sales, Training, as well as Corporate based colleagues in Marketing, Sales, Market Access, Market Research, and Medical Affairs, as appropriate. Additionally, the RMK will help develop and execute HCP marketing initiatives in line with brand strategies and objectives. This individual will report to the Senior Director, Marketing.   

This is a field-based position in the Northwest region that includes WA, OR, MT, CO, ND, SD, & KS. Candidates must live in the geography.    

Job Responsibilities and Duties include, but are not limited to, the following:  

KOL Engagement  

•  Function as a thought leader liaison to key KOLs within the community and build bridge to/from customer to Axsome Therapeutics  
• Develop and maintain KOL engagement plans and influence maps for thought leaders   
• Engage with KOLs at local, regional, and national congresses and advocacy events to discuss brand, disease state and commercial strategy as well as facilitate engagements and opportunities for executive leadership in support of marketing initiatives  
• Gather insights from key thought leaders to inform brand strategy and support development of content, tactics, and resources, when appropriate  

  Brand Strategy   

• Support cross-functional teams to gather key customer insights and input on the marketplace by garnering insights on commercial strategy, including designing local marketplace tactics, clinical messaging, access, and educational needs.  
• Supporting the execution of approved Commercial Advisory Boards  
• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief  
• Design, Facilitate, participate in, and attend advisory boards, where appropriate  
• Speaker Bureau Management & Execution  
• Identify and develop HCP and access speakers to provide compliant, high-quality speaker programs on disease state, mechanism of disease, and product, when appropriate  
• Ensure appropriate and compliant execution of speaker programs   
• Monitor speaker performance at events and develops speakers to provide high quality promotional education through coaching as needed  
• Work with Marketing and contracted speakers to gain and synthesize feedback on current and future content development  

  Requirements / Qualifications  

•  BA or BS in relevant field; advanced degree preferred. Plus, a minimum 5-7 years of experience in pharma in CNS  
• Minimum 5-7 years of experience in one of the following: product marketing, thought leader engagement, field sales or management  
• 50-70% business travel, by air or car, is regularly required 
• Must live in the territory's geography 

  Experience and Knowledge  

• Demonstrated success and expertise with thought leader engagement, ad boards and speaker’s bureau- strongly preferred  
• Marketing, sales management, and/or extensive pharmaceutical product launch experience- strongly preferred  
• Proven ability to successfully manage accounts in a large geographical territory including both academic and community-based HCPs  
• Demonstrated ability to build productive stakeholder relationships internally and externally with impactful engagement tactics  
• Clinical knowledge and aptitude in complex/competitive disease states, preferably in the CNS market.   
• Strong intellectual curiosity with a desire to continuously learn and improve by applying new knowledge and skills on the job and innovate with market dynamics  
• Highly collaborative with the ability to manage multiple