Media Supervisor, Retail Media Strategy

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:

VML is seeking a Supervisor, Retail Media Strategic Planner to support driving driving strategic omnichannel retail activations and fostering a connected approach to retail media and shopper marketing. In this role, you will translate consumer insights and channel opportunities into high-impact, growth-driving campaigns, supporting account leads and guiding both strategy and tactical execution with a focus on innovation, impact, and scalability. This mid level role will work alongside other Omnichannel Retail Media Experience Strategists and leads.

What you’ll do: 

• Strategic Partner & Counsel: Serve as a trusted strategic partner for clients, providing ongoing omnichannel insights and actionable recommendations aligned with business goals.
• Retail & Omnichannel Planning: Develop and manage holistic omnichannel media and activation plans, spanning digital media, retailer media, social channels, influencers, and in-store activations, ensuring seamless integration across platforms.
• Campaign Management & Execution: Oversee campaign planning, hands-on setup, and optimization within retail media and social platforms. Direct the day-to-day execution to ensure each initiative meets objectives and delivers measurable impact.
• Performance Analytics & Reporting: Analyze campaign performance, applying insights from KPIs and media metrics to refine strategies, elevate client results, and enhance ROI.
• Client & Agency Education: Support educational sessions for internal teams and clients, sharing industry trends, competitive insights, and best practices to elevate client understanding and engagement with omnichannel marketing.
• Innovative Problem Solving: Identify growth opportunities within campaigns and advise on new and emerging trends that could benefit omnichannel strategy, such as evolving programmatic approaches, retail readiness, or social commerce techniques.

Who you are:

• Strategic Vision: Strong analytical thinker with a proven ability to distill complex data into actionable strategies and forward-looking insights for omnichannel campaigns.
• Collaboration Skills: Excellent relationship-building skills; effective at partnering with account teams, clients, and cross-functional teams.
• Adaptability: Entrepreneurial mindset with the flexibility to adapt to evolving client needs, with an eye toward innovative solutions and growth opportunities.
• Communication Skills: Outstanding written and verbal communication skills, with the ability to translate technical insights into client-friendly language.
• Digital & Retail Media Expertise: Robust understanding of digital marketing, retail media, social commerce, programmatic advertising, and influencer strategy.

What you’ll need: 

• Minimum 4 years Experience in digital marketing, retail media, shopper marketing, or eCommerce media strategy, with experience focused on Walmart or similar retail environments.
• Project & Budget Management: Demonstrated experience in managing projects end-to-end, including budgeting and tracking.
• Analytical Prowess: Proficiency in leveraging analytics and KPIs to optimize retail and social media campaigns.
• Technical Skills: Proficient in Excel and PowerPoint; experienced with social, programmatic, and retail media platforms, with a focus on campaign optimization and performance tracking.

What we offer: 

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cu