Campaign Decisioning Specialist

RAPP Chicago is looking for a Campaign Decisioning Specialist to join our award-winning Technology team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

RAPP has a tradition that encourages entrepreneurial thinking, innovative solutions, and the conviction to executive. We seek individuals who thrive in fast-paced, problem-solving environments. We’re looking for a talented and innovative Pega Decisioning Architect to join our dynamic team. This role is pivotal in designing and implementing decisioning solutions that drive personalized experiences and optimize customer engagement. The ideal candidate will have a strong background in Pega decisioning, with 2-3 years of experience, and a passion for leveraging data to create impactful business outcomes.

YOUR RESPONSIBILITIES:

• Develop and implement decision strategies using Pega Decisioning Hub to enhance customer interactions and drive business goals.
• Analyze and interpret product requirements and use cases to develop comprehensive decisioning strategies that meet business objectives.
• Create and implement cross-channel decisioning strategies that ensure consistent and personalized customer experiences across various touchpoints, including web, mobile, email, and social media.
• Work closely with business stakeholders, data scientists, and IT teams to understand requirements and translate them into effective decisioning solutions.
• Utilize Pega’s AI and machine learning capabilities to personalize customer experiences and improve engagement metrics.
• Leverage NBA Designer to design and optimize Next-Best-Action strategies.
• Utilize strategy optimization enhancement tools to continuously refine and improve decision strategies.
• Develop and execute decisioning planning to ensure alignment with business goals and customer needs.
• Continuously monitor decisioning strategies and performance, making data-driven adjustments to optimize outcomes.
• Create comprehensive documentation for decisioning solutions and provide training to business users and team members.
• Ensured adherence to industry regulatory guidelines and internal development standards.
• Develop, maintain and support programs/tools for internal and external clients
• Analyze, diagnose, and resolve errors related to their applications
• Follow all department standards and methodologies
• Communicate effectively and clearly, in writing and orally, both in one-on-one and in group presentation situations

 REQUIRED SKILLS:

• 2-3 years of experience in Pega decisioning and related technologies.
• Bachelor’s degree in Computer Science, Information Technology, or a related field
• Pega Certified Decisioning Consultant (PCDC), required
• 2+ years cross-channel marketing campaign development experience
• Proficiency in Pega Decisioning Hub, Pega Customer Decision Hub, and related Pega tools.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Strong verbal and written communication
• Self-motivated, a natural problem-solver, and a good communicator with a demonstrated ability to oversee multiple projects simultaneously and work collaboratively in a team environment
• Experience owning projects as Decisioning Architect
• Experience leading and coaching team members. Providing guidance, peer reviews, and escalation of issues.
• Strong ability to be proactive in bringing new technology solutions and ideas to optimize ways of working

DESIRABLE (but not required):

• T3 Security Cl