Senior Events Marketing Manager

Job Title: Senior Field Marketing Manager

Location: US-Remote

 

THE OPPORTUNITY:

At Salesloft, our Senior Event Marketing Manager will be pivotal to our company's success. You will be a key member of our fast-growing and high-performing North American Revenue Marketing team, responsible for the strategic planning, execution and outcomes of our most impactful events.

On a day-to-day basis, you will be responsible for leading event initiatives to drive pipeline and revenue. Specifically, you will:

Deliver Maximum Pipeline Impact with Events

• Create a comprehensive event marketing strategy to deliver pipeline and revenue across tradeshows and hosted events, adapting strategy as business goals evolve.
• Collaborate with revenue organization stakeholders (Sales, Customer Success, Office of Pipeline) on enablement, event recruitment and comprehensive follow-up processes, to deliver pipeline from event programs. 
• Partner with Revenue Marketing team members across Digital, Field and ABM on cross-channel strategies to effectively engage target accounts.
• Measure and report on the pipeline impact and ROI of all event programs, making data-driven recommendations for future investment based on outcomes. 

Hosted Roadshow Series 

• Drive the strategy and execution of our hosted customer roadshow series, Saleslove On Tour.
• Oversee agenda design, content development, and speaker management to ensure engaging and highly-relevant sessions.
• Manage onsite experiential design and AV production in partnership with 3rd party agency to deliver memorable attendee experiences.
• Lead venue research and selection process, include site visits, site planning, and contracting. 
• Develop sponsorship strategies and manage sponsor relations and activities.
• Implement promotional strategies across all marketing and sales channels, partnering with Digital, Comms, Brand, and Product Marketing on assets. 

Tradeshow Events

• Lead the strategy and execution of tradeshow program, including researching new tradeshow opportunities based on business goals and securing internal buy-in. 
• Manage comprehensive planning, innovative booth design and branding, engaging speaking sessions, and impactful ancillary event activations.
• Manage event staffing and enable staff on messaging and best practices. 
• Develop compelling promotional strategies, and manage all pre- and post-event follow-up activities to generate quality leads to drive pipeline. 
• Stay on top of industry best practices and technology to elevate our presence and differentiate us from competitors. 

Activate Large-Scale Internal Programs

• Lead the event design and execution of Revenue Club, an exclusive incentive trip for top performers from our go-to-market team. Responsibilities include managing all aspects of attendee experience including event website build, venue research and contracting, housing and transportation, bespoke gifting, unique excursion planning, and management of 3rd party agency support. 
• Oversee the execution of our annual Revenue Kickoff (RKO) program, bringing together team members from Sales, Customer Success, Marketing, and Product. Responsibilities include management of all hotel logistics including venue research and contracting, space planning, housing, and food and beverage; AV production; and event design and branding. 

WHAT WE'RE LOOKING FOR:

We are seeking a seasoned event marketing leader with a proven track record of designing and executing high-impact events that directly contribute to pipeline generation. You are a strategic thinker with exceptional organizational skills and a passion for creating memorable experiences. You thrive in a fast-paced environment and excel at cross-functional collaboration.

If you're looking for an opportunity to lead significant event initiatives and make a substantial impact on a growing company, then becoming a Senior Event Marketing Manager at Salesloft is the career path for you!

THE TEAM:

Our Salesloft Revenue Marketing team is comprised of seasoned professionals who are all aligned on one vision and mission:

• Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes 
• Mission: Bring science to the art of sales

The Revenue Marketing team consists of data-driven marketers across Digital, ABM, Field Marketing, and Events that are motivated, ambitious, and passionate about supporting our pipeline and revenue goals.

THE SKILL SET:

• Bachelor's degree in Mar