Digital Marketing & CRM Specialist- Temporary Role

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

About Us:

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®,  and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. 

 

Position Summary:

As the Digital Marketing & CRM Specialist, you will support the Digital Marketing team by driving customer engagement and retention across all direct-to-consumer (DTC) channels. You will manage the execution of email and SMS programs, oversee the loyalty program across multiple brands, and maintain e-commerce customer reviews. A primary focus of this role is evaluating program effectiveness through data-driven insights to optimize ROI and improve the overall customer lifecycle.

Key Responsibilities:

• CRM & Loyalty Management: Lead the maintenance and growth of the loyalty program across six key brands; create loyalty-specific promotions and report on program effectiveness to drive customer participation.
• Email & SMS Execution: Manage the design, scheduling, and deployment of email campaigns; ideate and execute SMS-exclusive offers and automated flows to support CRM initiatives.
• Data Analysis & Reporting: Track and report on ROI, ROAS, and engagement metrics for all digital programs; maintain reporting accuracy for customer retention, profiles, and cross-channel (store and e-commerce) data.
• Customer Advocacy & Reviews: Moderate and escalate customer reviews, manage the "sampling" program by sourcing influencers and customers for product feedback, and answer customer inquiries to improve collection rates.
• Sampling Program Coordination: Partner with Buyers to identify key seasonal styles for sampling; manage customer outreach, contract coordination, and the logistics of sample distribution.
• Compliance & Data Hygiene: Work closely with Legal and Dev teams to ensure all digital programs meet legal standards (TCPA, GDPR, etc.) and accurately maintain opt-out requests and personal data privacy.
• Content & UGC Optimization: Organize customer data and User-Generated Content (UGC) to develop actionable insights that optimize digital marketing strategies.
• Vendor Relations: Maintain relationships with third-party translation services and other external partners to ensure all brand communications are executed accurately and on time.

Qualifications:

• Education: 4-year college degree in Marketing, Communications, Business, or a related field.
• Experience: 2–4 years of experience in digital marketing, specifically within CRM, email marketing, or loyalty program management.
• Technical Proficiency: Advanced knowledge of Microsoft Excel (reporting/data analysis), Word, PowerPoint, and Google Workspace.
• Platform Knowledge: Familiarity with Email Service Providers (ESPs), SMS platforms, and Loyalty Management software is highly preferred.
• Analytical Skills: Proven ability to track campaign analytics (ROI/Engagement) and translate data into optimization strategies.

Personal Attributes:

• Self-Starter & Resourceful: Ability to manage projects from the ground up and work independently in a fast-paced, high-volume environment.
• Exacting Attention to Detail: Exceptional organizational skills with a focus on data accuracy and deadline-driven execution.
• Strong Communicator: Ability to maintain professional conver