Position Overview

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are growing our Corporate Brand Marketing team to further support our newly launched Brilliantly Boring brand platform, ensuring our brand message is delivered consistently and with the highest level of quality.

We are seeking a highly motivated and experienced Brand Marketing professional to join our growing team. Working alongside Brand Marketing leadership, this curious, growth-minded thinker will help shape our brand vision, playing a key-role as we execute against our ambitious national growth agenda. If you are passionate about helping deliver differentiated creative campaigns to drive business goals, we want to hear from you.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.

Specific Job Functions to Include:
• Act as the lead brand consult for creative execution across lines of business, channels, and departments, ensuring adherence to brand guidelines and upholding creative quality.
• Support/administer ongoing brand education opportunities, identifying gaps in messaging and guideline adoption, application, and adherence.
• Brand change management oversight, helping deliver brand-related communications systematically throughout internal teams and touchpoints.
• Help identify and foster brand and creative strategy learning opportunities. Arming partners with a deeper understanding of brand delivery that can be scaled across product & experience offerings.
• Ensure a customer first lens is applied to all creative executions, rooted in insights, and tied to specific marketing strategy.
• Act as the arbiter of our enterprise promotional item strategy, ensuring our brand shows up with appropriate contextual relevance.
• Stay informed on and closely connected to all brand measurement strategies.
• Stay up to date on customer needs and market dynamics to help identify resonant, timely brand messaging opportunities.
Ideal Candidate:
• Strong brand and creative sensibility.
• Big Picture thinker.
• Respect for consistency but ability to appropriately advise on flexibility in application.
• Committed to building strong relationships with colleagues and partners.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
• Listens to understand.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant customer needs.
• Advocates for and acts as the voice of the customer.
• Generates new ideas and comfortable helping to implement new ways of working.
• Converts ideas into action.

Preferred Experience & Qualifications:
• 8-10+ years consumer marketing experience with direct experience in shaping creative marketing campaigns.
• Strong creative development and production experience; experience leading relationships with internal and external agency partners.
• Advertising agency experience preferred.

Job Description

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.<