VP, Social Content Strategist

Please note: This a hybrid role located in Chicago, IL. You will have an opportunity to collaborate in-person three days a week at our Chicago office while maintaining flexibility for remote work. 

Golin Chicago, our global headquarters, is seeking a Manager, Influencer Strategist who excels at building brands online to drive offline impact. 

 

Are you the person in your friend group who’s always the first to share new social content or talk about a new influencer before they go viral? The one people come to when they want to know what the new trends or emerging voices are? Then let’s talk! 

 

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.  

 

Riding the wave of recognition and award-winning work, the Manager, Influencer + Social Strategist has an incredible opportunity to work as on social strategy development, with an emphasis on full-funnel influencer strategy and relationship building that helps promote and protect the brand in Chicago and keep Golin on top.    

 

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.

 

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.  

 

At Golin, we know relevant brands earn their place in culture. In the age of ad blockers and information on-demand, it’s not something they can simply pay their way into anymore. That’s why we believe our earned-first approach to engagement, brand storytelling, and virtual experiences not only gives us a competitive advantage but also explains why more than half of our work as a progressive PR agency is digital and social in nature. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. We Go All In. Does that fire you up? Read on. 

 

You’ll work with a rock star team of account, creative, media relations, and analytics experts to create and execute marketing programs for the clients. You’ll integrate across platforms – introducing efficiencies to owned, earned and paid budgets to drive results that will generate conversation and get your clients noticed. 

 

Sound like you want to Go All In with us? Here are the details:  

 

What You’ll Do: 

• Build and manage relationships with individual influencers and influencer agents/publicists, while also discovering relevant voices for our brands through platforms and database tools 

• Develop creative channel and content strategies, based on best practices, channel insights, and a native understanding of popular platforms 

• Take the lead on program executions, helping our integrated teams understand the value of and way to incorporate influencers/talent into campaigns beyond just the content they create 

• Keep a pulse on what’s being talked about by media, consumers and influencers – and make recommendations that will drive earned conversation 

• Serve as day-to-day influencer contact for clients and influencers; managing deadlines, content reviews, contracts and on the fly requests 

• Operate as a key member of the digital team, driving daily actionable results through social content, influencer and consumer engagement or outreach 

• Contribute to digital program results reporting and strategy optimizations in real time 

• Develop and deliver client presentations and POVs related to digital activations and programs 

• Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results 

• Manage, mentor, and coach junior staff with potential to directly oversee 2-3 individuals