Associate Marketing Manager, Omnichannel - Primal Kitchen

Job Description

 

Associate Marketing Manager, Omnichannel -Primal Kitchen

 

Department: Marketing 

Reports to: Sr. Marketing Manager, Omnichannel 

Mark Sisson, NYT bestselling author and wellness expert, started Primal Kitchen in 2015 with a simple mission: to change the way the world eats. Primal Kitchen condiments, sauces, cooking oils, collagen peptides and pantry staples that are made with good fats from plant-based oils and real ingredients, and contain no dairy, gluten, grain, refined sugar or soy. Primal Kitchen  is the maker of the #1 condiment in natural grocery, the #1 salad dressing brand in natural grocery, and #1 product in six key condiment categories in natural grocery: mayo, salad dressing, BBQ sauce, steak sauce, ketchup and avocado oil*.

Co-founder and current President of Primal Kitchen, Morgan Buehler, has made waves in the food industry with her energetic leadership. Primal Kitchen fosters a culture of innovation and inspiration, built from a team of food-lovers and fans of delicious flavor.

Primal Kitchen is looking for an enthusiastic, data-driven shopper marketer to join our team.  As a member of the Marketing team, you will be responsible for generating revenue through a variety of initiatives including building brand awareness, driving trial, and executing unique shopper marketing programs in the Grocery, Natural, Club and ecommerce channels. Our ideal candidate is someone with an entrepreneurial mindset who has the ability to be extremely flexible in a fast-paced, ever-changing environment, is a driver who has the confidence to build strong relationships, and who collaborates effectively in a cross-functional team setting.  

RESPONSIBILITIES & DUTIES 

• In partnership with Sr. Manager, Omnichannel, work with the Sales team to identify and develop omni-shopper programs that align with both customer objectives as well as internal sales and marketing team goals 

• Support in the briefing, plan development and execution of omni shopper activations (Retail Media Network. Digital Media, Ecommerce, In-Store, Coupon and/or Cash Back Incentives) 

• Vendor Management 

• Creative Development Requests 

• Create compelling selling documents to aid the sales team with securing retailer support of key promotions 

• Assist in budget management/reporting 

• Recap campaign performance to deliver actionable conclusions and optimize future programs. 

• Maintain strong working relationships with internal and external stakeholders to influence decision making. 

• Other duties as assigned. 

 

MINIMUM QUALIFICATIONS:   The following are the minimum qualifications, which an individual needs in order to successfully perform the duties and responsibilities of this position.  Please note that the minimum qualifications may vary based upon the department size and/or geographic location.  

 

KNOWLEDGE:    

• Bachelor’s degree required 

• Experience in CPG either on the client or agency side  

• Marketing passion – very interested in consumer/shopper behavior and a basic knowledge of marketing frameworks. Passion to understand consumer culture, interests, attitudes, trends, and especially ecommerce + digital media. 

• Strong Leadership Skills – self-starter, great motivation, open to change and out of the box/creative thinking 

• Superior Execution – willingness to get down to business and execute key initiatives in a timely manner.  

• Great Relationship Skills – Strong at forging internal/external relationships and commanding trust/respect of others. 

• Process Management – Accurate and timely reporting with drive to improve and streamline processes. Technology savvy, especially in excel and power point. 

• Problem Solving Skills – Ability to analyze complex data and develop innovative recommendations and solutions. 

Location(s)

Home Based GEO PK

Base Salary Range: $83,400.00 - $104,200.00

Target Total Cash Range: $104,250.00 - $130,250.00

Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings.

The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type