Sr. Specialist, Brand Partnerships & Engagement

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Reporting to the Manager of Brand Partnerships, this role is responsible for delivering highly visible and impactful programs in partnership with third parties that drive the business forward. The role includes but is not limited to internal coordination and project management across various stakeholders and departments, strategic input and measurement of Xfinity’s partnership marketing strategy, implementation of co-branded programs in partnership with key business leads and cross-functional partners, and delivery of all partners contractual assets across Xfinity’s sponsorship portfolio. This role will collaborate on best-in-class partnership marketing programs that align with brand objectives and achieve business results and vary in channel approach but has a particular focus on social media, digital and online content, and experiential activation. The role will manage multiple large-scale projects simultaneously and act as a subject matter expert to various cross-functional leaders. The ideal candidate will excel in a fast-paced environment, possess strong problem-solving skills, and have the ability to lead and motivate teammates in an effort to influence across various levels of the organization.

Job Description

Core Responsibilities:

Business Strategy

• Work collaboratively with cross-functional teams to maximize partnership amplification opportunities aligned with company and business objectives, including IMC, Media, PR, Internal Comms, etc.
• Review, provide feedback and guidance to internal and external stakeholders, and marketing partners through all partnership initiatives
• Demonstrates a strong understanding of digital media, owned and paid media strategies and implementation, social media engagement, and continuously develops new skills in the rapidly changing trends/technologies to reach a diverse consumer audience
• Act as an expert on Xfinity’s products and services overall for agency and brand partners

Partnership Management

• Support the management and measurement Xfinity’s partnership portfolio
• Inform the brief development for all sponsorship creative needs
• Support Manager of Brand Partnerships with all necessary legal reviews and contract/proposal evaluation

• Work with AOR to identify annual key gaming partners that may include gaming publishers, tentpole events, influencers/content creators, etc.
• Manage and liaise all owned-media or co-marketing allocations with Media team and cross-functional planning teams
• Communicate strategic vision to University, DEI, EBI/CR&I, community, product teams, etc. to align GTM Marcom expectations
• Execute partnership elements of paid media partnerships, where applicable.
• Assist with internal annual budget and monthly finance process
• Other duties and responsibilities as assigned

Other requirements:

• Agency management experience and proven ability to inspire agency performance
• Experience and ability to excel in a large, fast-paced, complex environment
• Ability to apply a solution-oriented approach; proven problem-solving skills
• Excellent interpersonal, oral and written communication skills
• Excellent organizational skills and meticulous attention to details
• Works well under pressure and tight deadlines; strong time management skills
• Ability to manage multiple tasks at once and deliver results
• Proven self-starter that is willing to take initiative, make decisions and handle various management styles
• Ability to identify, track and drive next steps to keep programs advancing
• Curiosity to build production knowledge base
• Strong team player
• Ability to demonstrate consumer-first mentality
• Experience in developing and executing marketing strategies; has an understanding of the creative development process a plus
• Ability and willingness to travel as needed
• Comfortable working nights/weekends as needed

Employees at all levels are expected to:

• Understand our Operating Principles; make