Director, Global Marketing Operations

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

DIRECTOR, MARKETING OPERATIONS

The Director of Global Marketing Operations will lead Snowflake’s global strategy, platforms, and teams that power a modern, scalable, AI-forward marketing organization. This role emphasizes scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions.

This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth. The Mops Director will lead and develop a high-performing global organization and partners closely with Marketing, Sales, Finance, IT, and external agencies to ensure Snowflake’s demand engine is efficient, compliant, and built to scale.

YOU’RE A GREAT FIT IF YOU:

- Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments

- Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort

- Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact

- Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization

- Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)

- Are highly fluent in translating complex data into clear insights that drive executive decision-making

- Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams

- Possess proficiency and familiarity with the following systems:

- Salesforce Sales Cloud administration, reporting & dashboarding

- Marketo marketing automation

- Outreach sales engagement administration

- Snowflake

- LeanData lead routing

- ZoomInfo and other best-in-class data providers

- Demandbase

- Workato

- Clay

WHAT YOU’LL DO:

Marketing Platforms, Data, and Agentic Marketing Practices

- Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem

- Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams.

- Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions

- Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions

Process Optimization & Operational Scale

- Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement.

- Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization.

- Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables.

Strategic Planning and Budget Management

- Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.

- Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.

- Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence

Team & Partner Leadership

- Lead, develop, and scale a high-performing global Marketing Operations team

- Manage agency and external partners as an extension of the team, with clear ownership, prioritization, and accountability to contracted agreements.

- Manage change effectively, communicating