TikTok Shop - Product Manager, Seller Acquisition

About



The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.





About the Team



TikTok Shop is transforming how people discover, share, and shop online. By combining the power of community, content, and commerce, we’re building a global platform where creativity drives business growth.

The Seller Acquisition Product team builds the ecosystem that attracts, guides, and activates new sellers. We develop intelligent, data-driven systems that scale global seller growth — from acquisition to early conversion. We leverage AI, LLMs, and automation to create personalized experiences and improve funnel efficiency.

By joining this team, you'll define how sellers first experience TikTok Shop and help shape the future of global e-commerce.



Responsibilities



- Design and launch LLM-powered and agent-based tools that improve conversion, automate seller guidance, and accelerate time-to-first-sale.

- Drive full-funnel optimization—from awareness and discovery to registration—across web, app, and partner entry points.

- Collaborate cross-functionally with Engineering, Data Science, Operations, and AI teams to translate strategic goals into scalable, measurable outcomes.

- Own growth metrics across seller acquisition and conversion, identifying opportunities through analytics, experimentation, and funnel diagnostics.

- Operate at multiple altitudes—from setting long-term strategy to diving deep into product details, data, and execution.

- Lead through influence, working with cross-border partners to deliver high-impact launches in fast-moving, global environments.

- Oversee the full product lifecycle—from business analysis and roadmap design to development coordination, launch, and iteration.