Associate Director, Marketing - Meal Solutions

Job Description

As the Associate Director, Brand Marketing – Meal Solutions for Away from Home, you will lead strategic direction and execution for a portfolio of iconic brands, including Philadelphia Cream Cheese, Kraft Mac & Cheese, Velveeta, Escalon Tomatoes & Heinz Soups. In this high-visibility role, you will drive business strategy, brand portfolio management, commercialization, and integrated communications planning to accelerate growth in the AFH channel. If you are passionate about building brands, leading teams, and delivering measurable results, this is the role for you. This role will be responsible for driving brand strategy and executing comprehensive marketing plans aimed at achieving growth in brand equity, market share, revenue, and profit. This role is responsible for overseeing all aspects of the brand’s performance, ensuring the optimal allocation of resources and budget to meet business goals. The Associate Director leads the Meal Solutions portfolio team in delivering impactful marketing initiatives that align with long-term strategies, using consumer insights to fuel growth and develop compelling brand communications. Success in this role requires an individual who thrives on driving transformation and balancing creative vision with analytical rigor. This position requires a leader who is passionate about building strong teams and leading profitable growth. The Associate Director will gain broad exposure to cross-functional areas such as Sales, Finance, Consumer Insights, Media, Communications, and Operations, ensuring a well-rounded approach to brand development and business success.

Essential Functions & Responsibilities

 1. Business Strategy & Leadership

• Define and execute long-term strategy for the AFH Meal Solutions portfolio to deliver profitable growth.

• Own annual planning, goal setting, and performance tracking for Philadelphia, Kraft Mac & Cheese, Velveeta, and Escalon Tomatoes and Heinz Soups brands.

• Serve as a strategic thought leader, providing insights to influence business and marketing

• Develop and execute the annual marketing plan within the allocated budget to meet share, volume, and profit targets.

• Influence and collaborate with Sales, Finance, Supply Chain, Culinary, and external partners to deliver on business goals.

2. Portfolio & Brand Management

• Oversee portfolio positioning and equity-building strategies, ensuring consistent execution across AFH channels.

• Continuously evaluate all aspects of the marketing mix—including product, packaging, pricing, and promotions—to maximize sales, market share, and profitability while closely monitoring competitive activities

• Identify and respond to emerging category trends and competitive threats with actionable strategies.

• Assess the effectiveness of marketing programs in the food service channel by conducting post-promotion analyses of consumption and shipment data and comparing results against established targets.

• Lead cross-functional teams to execute key brand initiatives, coordinating project management with internal departments and external partners, including product development, go-to-market planning, production, trade promotions, sales, market research, consultants, and advertising agencies.

3. Commercialization

• Oversees teams leading the end-to-end commercialization process for portfolio renovation initiatives, ensuring successful launches that align with customer needs and channel

• Collaborate with sales and culinary teams to stay informed on marketplace trends, customer insights, and operator-focused solutions, ensuring alignment between brand and joint business objectives.

4. Integrated Communications & Media Strategy

• Lead IAT (Integrated Agency Team) sessions with both retail and AFH partners, owning creative development, media strategy, and campaign execution for AFH portfolios.

• Deliver compelling B2B marketing communications across digital, social, and channel-specific activations.

• Ensure messaging aligns with brand positioning and business objectives to maximize engagement and ROI.

• Build strong relationships with agencies and strategic marketing partners to drive breakthrough campaign activations.

6. People Leadership

• Lead and develop a high-performing team of 4 direct reports, fostering an environment of inclusion, empowerment, and accountability.

• Coach and mentor talent for future growth opportunities within Kraft Heinz        

People Management Responsibilities

• Team (salaried): 4 direct