Senior Associate, Sales and Brand Partnerships

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands -- Her Campus, Spoon University, College Fashionista, and Generation Hired -- reach an audience of over 8.5MM, and our communities including Campus Trendsetters and the InfluenceHer Collective count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society. 

We help brands build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. We provide a reimagined approach to growth, audience, and future-ready brands for the next generation of consumers with a cohesive, The world’s leading brands trust HCM as their 360-degree Gen Z marketing partner, and HCM has powered state-of-the-art, award-winning college marketing programs for clients.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

The Senior Associate of Sales & Brand Partnerships will directly support the sales and brand partnerships team and leadership to capture and accelerate revenue across Her Campus Media’s Gen Z marketing products. Core responsibilities include 1. Lead generation and New Business, 2. Her Campus Media B2B Communications and Marketing, 3. Client Events and Special Projects 4. Sales Senior Executive Assistant Support, and 5. Sales Operations and Software Support. This is an ideal opportunity for a passionate, experienced, talented, hungry self-starter passionate about building a career in marketing and brand partnerships, captivated by the opportunity to join the leading media portfolio for the next generation.

Responsibilities and Duties:

1. Lead generation and new business strategy

• Collaborate with manager to align on lists of warm company/rep connections and gather regular (weekly, bi-weekly, or monthly) reporting + outreach 

• Fully manage the Advertising inbox alias 

• Collaborate closely with each Business Development Representative to build and maintain accurate, up-to-date contact databases.

• Keep account lists, leads, and mapping documentation organized and current

• Monitor and track competitor sponsorships across Native, Digital, Social, Influencer, and Experiential channels

• Liasoning with and supporting any lead gen partners with materials and resources (i.e. Marvelous)

• Track HCM Live content for external sharing opportunities.

• Partner with the manager on compiling weekly competitive and category round-up

1. B2B Comms Support

   • Partner to support B2B efforts including but not limited to HCM’s LinkedIn, Instagram, Partners Newsletter and more

   • Attend industry conferences and represent HCM in the field 

2. Client Events + Special Projects

• Conceptualize, lead, and plan various client events from start to finish in key markets and act as the main point of contact on the day of. Events include, but are not limited to, Happy Hours, Nail Nights, and Executive Dinners.

• Handle budget tracking, F&B ordering, and decor

• Coordinate invitation strategy, graphics, and text, as well as follow ups and thank you notes.  

• Ownership of client gifting for special events and holidays.

• Supporting B2B Events (e.g ‘Game Changers’ and ‘GenZology’)

1. Sales Senior Executive assistant work

• Travel to key markets for key client campaigns or client visits to represent HCM in the field

• Assist Sales and Executive teams in booking various appointments and travel (taxi, train, hotel, and air travel)

• Coordinate client catering, gifts, entertainment across the sales team

• Prepare relevant prep materials for meetings for senior team members. This includes extensive research compiling, note-taking, and competitive intel. 

1. Sales Operations and Software Support

   • Supporting SVP of Sales on management of