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Field Marketing Manager - MENA (remote)

Immersive Labs
Middle EastRemotefull_timeVerifiedPosted 25 Sept 2023

About the role

Be part of a progressive, open and productive workplace, where different opinions and beliefs are valued.

We prepare businesses to counter the latest cyber threats by helping their people to develop powerful, practical cyber skills.

We're a game-changing team building a game-changing platform

About Immersive Labs

Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. 

https://www.immersivelabs.com/why-immersive-labs


Where we are now

Immersive Labs was founded in 2017, from a cargo container in Bristol, UK  we’ve grown to over 300 employees, announced funding of more than $180 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organizations Citi, Pfizer and Humana to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Field Marketing Manager - Arabic speaking 

Due to the rapid growth of our marketing team, we are looking for a Field Marketing Manager to help execute the demand generation plan for the MENA region. You’ll report into the Director of Demand Marketing and will be working closely with the global marketing team. 

Based remotely within the MENA region you’ll also support the sales team in the Middle East and North Africa by helping to define a region-specific marketing plan that will include planning, and hosting in-person and virtual events including webinars, building and executing field marketing campaigns. All with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for the MENA region.

If you like working with people from very different cultures and backgrounds helping them to meet their goals and objectives while spending some of your time travelling and attending events we’ll welcome you and support your development.

In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness!  You will have the opportunity to genuinely shape an emerging industry change and market category.  

Your main responsibilities (we're scaling fast, so these may change as we grow):

  • Support the MENA region by partnering with the sales team and business development team to enable them in the field with webinars, events, executive round tables, lunch & learns, trade shows and partner events 

  • Travel to some events to provide in-person support when needed 

  • Work closely with the Director of Demand Marketing on regionalising events and messaging for MENA customers

  • Feedback to the product marketing team on what is and isn’t working in the region

  • Assist with writing promotional copy 

You should apply if you have ​​(we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role):

  • Ability to work on different projects simultaneously with strong event management skills

  • Time spent working in a UK-based company covering regions in MENA 

  • B2B marketing experience would be an advantage as would industry knowledge of Technology, SaaS or Cyber. 

  • Excellent interpersonal and communication skills 

  • Fluent Arabic language skills 

  • Ability to work with a remote and geo-disparate marketing and sales team 

  • Working knowledge of Salesforce, Hubspot and/or Marketo, Eloqua a plus

Immersive Labs’ growth has been fuelled by the values that underpin everything we do, here's how they relate to this role:

  • Inclusive - We support one another and celebrate each other’s successes

  • Driven - We are unafraid to explore our curiosity

  • Agile - We ana

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Company

Immersive Labs

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