Associate Director, Omnichannel

The Opportunity:

This newly created role represents a unique opportunity to shape the future of HCP engagement at Revolution Medicines. The Omnichannel Strategy & Operations Team is seeking a forward-thinking, digitally fluent marketing operations leader to drive optimal performance while also delivering high-quality customer experiences across our HCP engagement channels.

The Associate Director, Omnichannel HCP Marketing Operations is a highly collaborative, execution-focused leader responsible for partnering with Brand Leads in translating oncology brand strategies into high-impact, compliant, and innovative customer engagement experiences.

In a fast-paced, growth-stage biotech environment, this role serves as the connector between strategy and execution partnering cross-functionally to operationalize omnichannel campaigns with precision, agility, and measurable impact. This leader will help build scalable capabilities, optimize customer journeys, and elevate omnichannel maturity as the organization prepares for commercialization and further portfolio growth through in-line brands & commercial launches.

This role is ideal for someone who thrives in a hands-on environment, balances strategic thinking with operational excellence, and is motivated by building best-in-class engagement models in oncology.

This role reports to the Executive Director, Omnichannel Portfolio Strategy & Operations.

Note: Branded & Unbranded Marketing strategy, imperatives, objectives & content will be created by the brand aligned Marketing Business Lead and/or as output from the brand plan.

Key Responsibilities:

Strategic Omnichannel Enablement

• Partner with Brand, Sales, REIDS (RML & KOL), Market Access, Patient Access and Medical to operationalize independent & integrated oncology HCP customer strategies.

• Translate strategic plans into executable customer journeys across personal and non-personal channels driving optimal product utilization.

• Partner with Brand HCP Leads to develop and execute comprehensive marketing plan for all oncology PDAC/GI launch products and indications, including creating strategic proposals and actionable options for effectively targeting HCP via function, campaign & content.

• Support pre-launch, launch, and in-line brand initiatives through scalable omnichannel frameworks.

• Ensure options are aligned for potential sequencing and orchestration across field engagement, digital, media, email, congress activation, and emerging channels (push/pull and NPP/PP).

• Partnering with the Insights team and IT, present marketing performance insights and recommendations to Commercial Leadership Team.

• As the Omnichannel capability lead for PDAC & GI Tumors, all of the above also require concerted collaboration with HQ based functions including Insights & Data, Sales Ops, Commercial IT, Compliance, Procurement, MLR/PRC and others.

  • Act as the Omnichannel strategic thought partner to Brand and Commercial teams.

  • Align stakeholders (and agency partners) establishing clear processes and governance to drive speed while maintaining compliance rigor.

  • Influence without formal authority in a matrixed, resource-constrained environment.

  • Partner across the above to implement new omnichannel capabilities and improve existing capabilities/gaps/challenges.

  • Attend the PRC weekly team meeting to manage & move assets from creation to execution as needed for NPP channels.

Operational Excellence & Campaign Execution

• Connect the HCP Omnichannel campaign development, configuration, and deployment within and across CRM and marketing automation platforms (e.g., Veeva CRM, Speaker Program, Salesforce Marketing Cloud).

• Define and evolve HCP and account-based customer journeys in oncology.

• Develop and socialize critical data attributes available