Lead Product Manager - Enterprise Communications Platform

At OneMain, clear, timely, and responsible communication is central to how we build trust with our customers. Our enterprise communications platform powers millions of touchpoints across email, text messaging, and application push notifications.

As we continue to modernize our digital ecosystem, we are evolving from transactional messaging toward more integrated, multi-channel customer journeys. This isn’t just about keeping the lights on; it’s about building the foundation that powers how we engage customers at scale.

This role owns and evolves our enterprise communications platforms. You will define and prioritize the capabilities, data frameworks, and customer journey tools that enable Marketing to engage customers effectively across channels. Rather than managing campaigns or content strategy, you will lead the roadmap, governance, and continuous improvement of the platforms that power customer communications. This is product leadership grounded in platform ownership, customer-centric thinking, and strong cross-functional execution.

Your Impact
You will shape how our communications platform grows and matures — ensuring it is scalable, governed, data-driven, and capable of supporting increasingly personalized and coordinated customer engagement.

You will translate business objectives into clear platform enhancements and ensure delivery in partnership with Engineering, Marketing, Data, and Operations teams — balancing enterprise priorities with long-term platform health.
 

What You Will Do

Platform Strategy & Roadmap
•Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe Journey Optimizer.
•Drive the organization beyond traditional batch messaging toward more integrated journey capabilities.
•Prioritize scalable enhancements that serve multiple lines of business.
•Balance platform stability and technical debt with high-impact capabilities.
 

Data & Architecture
•Partner with Data Engineering to define event triggers and data structures that support personalization.
•Translate business needs into clear technical requirements and acceptance criteria.

•Ensure the platform can support increasingly dynamic and responsive communications.
 

Governance & Standards
•Establish standards for reusable templates, communication fatigue rules, and cross-channel frequency management.
•Define and govern the data elements and triggers that power customer communications.
•Partner with Compliance and Legal to ensure communications meet regulatory and privacy standards.
 

Execution & Adoption
•Lead structured quarterly planning and backlog refinement.
•Monitor platform performance and proactively identify optimization opportunities.
•Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the organization.
•Develop and deliver training, documentation, and best practices.
•Serve as the key point of contact for Adobe partnership discussions, staying ahead of product releases.
 

What You Bring
•7+ Years of experience in product management specifically within MarTech, digital platforms or customer experience technology.

•Bachelor's degree in business, information systems, data analytics or a related field
•Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communications platforms.
•Experience owning digital platforms or enterprise capabilities, with a focus on building scalable solutions that serve multiple stakeholders. You are comfortable partnering across business, marketing, and engineering to champion and drive decisions.
•Experience navigating TCPA, CAN-SPAM, and CCPA/GDPR compliance within a highly regulated industry (Financial Services preferred).
•A track record of building A/B testing and multivariate testing capabilities directly into the communication lifecycle.
•Strong understanding of data-driven communications and trigger-based engagement.
•A track record of independently driving initiatives from concept through delivery.

How You’ll Stand Out
•You are a Translator: You can explain complex Adobe workflow logic to a head of marketing and business requirements to a developer without losing the "why."
•You are a Builder: You don't just follow a roadmap; you build one from scratch based on customer pain points and data-driven insights.
•You Value Simplicity: You strive to build durable, reusable capabilities that empower Marketing Operations rather than creating bottlenecks.

Location:

This role is Hybrid. You should be located within a commutable distance to one of our offices located in New York City, NY, Wilmington, DE, Baltimore, MD, Charlotte, NC, Fort Worth, TX or Irving, TX with expectations to be in the office