Senior Manager, Social

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

 A Little About Us

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love — from news, finance and sports, to shopping and gaming — with the trusted products, content and tech that fuel their day.

At Yahoo News, we are laser-focused on becoming the world’s best curator for our 35 million daily users, expanding our distribution to meet millions more users where they are through high-quality content from premium publishers and the Yahoo News staff. Building the best guide to the internet (and the world) requires building the best team.

A Lot About You

We’re seeking a Senior Social Manager to lead a team of social editors working across the Yahoo News, Lifestyle and Entertainment accounts. As a Senior Manager, you will be instrumental in shaping our platform-native storytelling, tone, and audience strategy across lifestyle, entertainment, news, and cultural moments. You’ll guide your team’s creativity to craft social content that feels fresh, visual, and conversational — connecting Yahoo’s editorial work to audiences where they already are.

In this role, you’ll oversee a team producing and publishing content across Instagram, Facebook, X, Threads, Reddit, LinkedIn, and WhatsApp, collaborating closely with the video team to ensure cohesive storytelling across formats. Together, you’ll highlight the best of Yahoo’s lifestyle, entertainment, and news coverage — with key news moments woven in — while partnering with the Director of Social and Senior Manager of Video to develop strategies that drive engagement and growth.

This role requires an experienced and collaborative people leader who can manage multiple projects simultaneously and balance editorial judgment with creative flair and an eye for digital trends.

Responsibilities

• Team Leadership: Manage and mentor social editors with varying levels of experience. Provide guidance on captions, visuals, and content choices. Foster a collaborative environment that encourages creativity and experimentation.

• Strategic Planning: Along with the Director of Social and Senior Manager of Video, maintain a content calendar for Yahoo’s social media channels. Oversee the planning, prioritizing, and pacing of content releases to align with editorial goals.

• Content Oversight: Ensure the creation of high-quality, compelling lifestyle and entertainment content that’s visually engaging, culturally relevant, and aligned with Yahoo’s editorial standards.

• Visual Creation: Quickly create and edit compelling, high-quality visual content in Canva or Photoshop, ensuring alignment with platform-specific needs and tone.

• Editorial judgment and collaboration: Collaborate with teams across Yahoo to ensure timely and accurate coverage of breaking news, key events, and conversations dominating the internet.

• Trend & Culture Tracking: Use social listening to identify trends, viral conversations, and cultural moments - from red carpets to internet phenomena - and reflect them creatively across Yahoo channels.

• Audience Focused: Develop and implement strategies that consider platform-specific requirements and audience preferences. Use data and insights to guide decisions and measure success.

• Editorial Experience: Maintain a consistent editorial voice and uphold Yahoo standards across platforms.

Qualifications

• Minimum of 7 years of experience in social media-focused editorial or digital content roles within lifestyle, entertainment, or culture publications. Prior management experience required.

• Proven ability to manage multiple projects and a team simultaneously in a fast-paced environment.

• Strong news and cultural judgment, with copy-editing skills and the ability to adapt editorial storytelling for social platforms.

• Experience as the editorial lead on key events such as major news stories, award shows, pop culture moments and lifestyle trends.

• Experience with visual editing tools such as Canva, Adobe Photoshop, and social publishing tools such as SocialFlow, Emplifi, Sprout, or True Anthem.

• Demonstrated knowledge of social platform best practices, emerging formats, and audience engagement strategies.

• Excellent com