Associate Director, Social Media & Intelligence

Summary

Job Title: Associate Director, Social Media

 

Location: Remote (U.S. based)

 

About the Role:

 

Calling all social media trend spotters, TikTok scrollers and Instagram double-tappers: Amp is looking for an Associate Director, Social Media to join our Social Media team. The Associate Director, Social Media will be responsible for leading winning social media strategies, innovative campaigns, and ongoing social media work streams for well-known consumer brands.

 

They will be responsible for defining their clients’ strategic social approach and presence to deliver against business objectives, utilizing best practices and actionable insights to inform channel-specific strategies across owned social platforms. They will also contribute to the evolution of Amp’s social media team through best-in-class thinking and team leadership, and work closely with cross-functional teams and key client stakeholders across key strategic initiatives.

 

The ideal candidate will be an innovative thinker, a strategic planner, and a skilled communicator with a proven track record of leading social media initiatives that drive business impact–and it goes without saying, is immersed in today’s social media landscape.

 

Your Day-to-Day:

 

• Developing winning social media strategies that guide clients’ presence on social media channels and deploying these strategies to drive brand impact
• Conducting research to uncover key learnings about categories, consumers, and competitors
• Oversee day-to-day work streams for clients including, but not limited to, content creation, planning, scheduling, and community management ensuring alignment to social strategy
• Formulating high performance social campaign plans that reflect client objectives and deliver business impact
• Partnering closely with creative teams to develop briefs that help reach social media objectives and consistently deliver unique, social first content
• Providing ongoing social media counsel for clients including annual planning, strategic optimizations, and new opportunities
• Measuring and reporting, with a clear view on what’s working and why, using data to uncover insights, prove value and optimize go-forward tactics
• Cultivating a deep knowledge of social media behaviors across consumer segments, current and emerging platforms, and social and digital trends, used to inform how clients show up across owned social media channels
• Providing leadership, mentorship, and direction for junior team members including community managers and junior social strategists
• Collaborating with key internal stakeholder across disciplines as a trusted leader and subject matter expert–managing cross-functional team collaboration and partnership across marketing channels

 

Qualifications – Must-Have’s:

 

• 7+ years of experience working in social media-focused roles. 3+ years client facing. Agency experience preferred, but not required.
• Track record of planning successful social-first campaigns and strategies, carefully selecting the right channels and tactics to engage target audiences
• Deep understanding of social media platforms and up-to-date on industry and platform trends (Instagram, Reels, TikTok, YouTube, etc.)
• Ability to analyze performance across social media platforms with the ability to translate data insights into actionable strategies
• Strong verbal and written communication skills, including ability to create and deliver strategy presentations and persuasive pitches to key internal stakeholders, clients, and leadership
• Proven management skills with a preference for candidates who have managed one or more direct reports
• Excellent critical-thinking and problem solving capabilities, including the ability to be nimble in an ever-changing environment and work collaboratively across teams
• Ability to thrive in a dynamic and fast-paced environment, balancing multiple projects and clients simultaneously. Comfortable with ownership and high level of responsibility
• Experience with social media management software, social listening tools, and social analytics tools (Sprout Social, Hootsuite, Sprinklr, Netbase, etc.)
• Bachelor’s degree in marketing, advertising, communications, or related field preferred

 

 

About Amp:

 

Amp is a marketing agency disrupting the status quo–a full-service, integrated marketing agency. We are a team of creative minds, digital strategists, social and behavioral scientists and medi