Public Relations Manager Sr.

Company Description

This position is eligible for a hybrid schedule

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Job Description

Ent is seeking a Public Relations Manager to lead and orchestrate our earned media, spokesperson, and marketing sponsorship efforts in support of Ent's brand. This position successfully builds brand awareness and protects the credit union's reputation. The ideal candidate has cultivated outstanding media contacts across Colorado and the broader region. The candidate should have a strong track record of placing stories and media mentions that positively position the organization, its subject matter experts and executives, philanthropic and community efforts, and other news to enhance its standing as a top-tier financial institution, employer, and partner. The Public Relations Manager delivers excellent writing and storytelling to develop press releases, articles, talking points, FAQs, crisis communications and other public relations messaging. They are a poised spokesperson who can coach and serve as the "voice" of Ent. They manage the credit union's strategic marketing sponsorships plan in support of expanding its brand awareness and marketing goals. This role is accountable for maximizing Ent's earned media opportunities. This role will track and report on our media efforts and coverage. Strong, independent judgment is critical given the nature of relationships, immediacy of interactions and responsibilities required of this position. This position will develop and maintain strong, collaborative relationships including: executive leadership, media contacts, the partnership team, marketing and internal communication colleagues, engagement teams, the advocacy team, internal financial education/community impact leaders, and key community contacts.

Essential Functions

• Public Relations: Develop and oversee execution of a comprehensive public relations and earned media strategy that strengthens and supports the organization's reputation, credibility, visibility and business goals through strategic earned media. Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to secure media coverage and positive exposure that differentiate Ent as a banking provider and community advocate; ensure Ent is a trusted resource for financial, employer of choice, and community expertise. Serve as the organization's key media representative, ensuring consistent, positive and effective communication with external stakeholders. Craft and develop storytelling opportunities, including compelling press releases, media pitches and communication materials to convey our key messages, expertise, community contributions and notable organizational achievements. Cultivate priority messages and messaging strategy. Ensure timely responses and intentional, planned (where possible) crisis management based on internal or external risk scenarios as they arise, partnering with Ent leadership, internal and member communications teams for a coordinated response; note this may happen outside of standard business hours. Establish key performance indicators for media coverage; monitor, measure, report and evaluate impact of PR efforts. Oversee creation and execution of PR calendar in close collaboration with marketing, community impact and financial education, advocacy, partnerships and business line. Identify and activate Ent subject matter experts for media interviews and appearances, ensuring they are confidently prepared and able to best represent Ent (e. g. talking points, speech writing, media training and interview/speaking prep). Ensure a standard list of approved talking points is developed and maintained to ensure consistent, on-brand messaging. Maintain a list of strategic opportunities/publications that directly aligns with our current goals and overall mission. Help ensure Ent achieves the position of the #1 credit union in Colorado by seeking awareness and exposure opportunities through external or public ratings, awards and recognitions. Supports Ent's brand by seeking and pursuing stories and speaking opportunities related to our philanthropic and financial education work and expertise.
• Sponsorships: Identify, evaluate and secure partnerships