Sr. Manager, Webinar Marketing

Job Description:

The Role

​As the Senior Manager, Webinar Marketing you will play a key role in amplifying our brand presence and driving engagement across the webinar channel. You’ll lead the strategy, planning, promotion, and execution of the national webinar program to bring differentiated investment insights to our clients via the webinar channel. In this highly collaborative role, you’ll partner closely with teams across marketing, sales, communications, and events to ensure alignment and impact.  

• Leading the strategy, planning, promotion, implementation, and execution of the national webinar program using Zoom, Splash, Qualtrics, Microsoft Office (including but not limited to managing cross segment email invites, prep calls with speakers, creating speaker notes, working on presentations, creating webinar replays and providing recommendations post event for areas of opportunity). 

• Managing the employment of events through coordination of workflow and compliance approvals of event materials. 

• Working closely with thought leadership, business consulting and segment marketing teams to create the national webinar plan that aligns with the business goals and objectives.  

• Managing the lead management process to track MQL and SQL’s attributed from the webinar program 

• Analyzing webinar performance metrics to optimize content strategy and planning. 

• Able to deliver concise written and verbal communications grounded in data and insights to influence decision-making   

• Lead rapid response webinar initiatives during times of market volatility  

• Collaborate with and influence multiple business and marketing stakeholders at different levels to develop the national webinar plan to align with business goals and objectives.  

• Vendor manager for the Splash Webinar platform.  

The Expertise and Skills You Bring 

• Preferred work experience in related areas of program/project management and event management 

• Strong attention to detail and excellent organizational skills, ability to balance different projects simultaneously and prioritize results 

• Strategic thinker with a record of applying creativity, sound judgment, and adaptability to drive innovation and continuous improvement across national webinar program 

• Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, Word), Zoom Webinars – experience with Splash is a bonus 

• Passionate about process and attention to detail 

• Ability to thrive in a fast-paced environment and are easily adaptable to change 

• Excellent time management, organization, and multitasking skills 

• Relationship building skills that enable you to shape strong working relationships with business partners 

• Curiosity about event marketing and social media 

• Executive presence: Comfortable and confident working closely w