We have ambitious plans, and we know the most critical step is building an incredible team that reflects the diverse fabric of our nation and embodies our values. Our team is made up of people who are equal parts dreamers and doers. We are people who care as much about how we achieve our goals as we do about the goals themselves. Our values drive our team and are instilled in the work this Foundation does every day. We are also committed to creating an anti-racist organization in order to do our part to help combat racism and inequity in all forms, in communities across our nation and around the world. Read our full statement on anti-racism and equity here.

Purpose of Role

The Associate, Digital Communications will support the My Brother’s Keeper Alliance team in amplifying its mission, programming, and initiatives across our digital platforms, including, but not limited to: email, social media, obama.org, and programmatic communications guidelines. The Associate, Digital Communications will develop and manage communications strategies and content for the My Brother’s Keeper Alliance’s various audiences and digital platforms. The Associate may support the execution of all  MBK Alliance communications priorities. 

The Associate, Digital Communications will report to the Senior Associate, MBK Communications.

Core Job Responsibilities

• Writing: Develop digital content in support of MBK Alliance news, communities, participants, and programming through content discovery and adaptation for the different platforms.

• Social Media Strategy Create, manage, and implement an actionable, comprehensive social media engagement strategy alongside a streamlined process for content review and approvals in collaboration with MBK Alliance leadership and the Foundation’s MarCom team. Supervise all aspects of social media interaction between the MBK Alliance and its audiences and ensure online audiences feel inspired by, empowered by, and connected to The Alliance. 

• Brand Development: Oversee day-to-day management of digital campaigns, ensure brand consistency and alignment with the Foundation’s style guide, and facilitate scaling brand awareness through the MBK Alliance’s various digital platforms. 

• Analytics and Reporting: Set and manage clear goals for audience traffic, growth, and engagement for the MBK Alliance’s digital platforms, particularly email and social media; create and implement a monthly editorial calendar, which includes key dates, goals, and initiatives.

• Public Engagement and Creative Partnership Campaigns: Promote and support the launch of MBK Alliance programming and events through robust communications plans across the Alliance’s digital platforms. Pitch and build an MBK network monthly newsletter, which provides programmatic and Alliance-related information, updates, and announcements

• Partnerships and Collaboration: Develop a detailed partner, influencer, and general public collaboration strategy to help increase web traffic, social media followers, participation in campaigns, calls to action. 

• Cross-function Liaising: Partner with various internal teams to source, create, and manage MBK’s library of images and video and manage incoming photo and video requests.

• Perform other duties as assigned.

Key Deliverables

• Create and implement digital communications strategy that is timely, adaptable, and accounts for relevant trends.

• Create and manage the MBK Alliance’s content calendar, which takes the Foundation’s broader editorial calendar into consideration and includes content type, target audience, calls to action, and other relevant information.

• Create a social media content calendar and manage The Alliance’s social media accounts, including the development of posts and management of audience engagement; Provide quarterly analytics reporting.

• Support the Senior Associate, MBK Communications with other relevant tasks.

Required Qualifications

• 2-3 years of relevant education or experience for similar organization or government official 

• Exceptional multi-media written skills with a track record of crafting original content and telling stories effectively through digital communications, garnering high engagement, and representing the voice and values of high-profile brands and/or public figures

• In-depth understanding about the best practices, use, and func