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Analyst, Customer Marketing Operations

Hilton
United Statesfull_timeVerifiedPosted 7 Jun 2025

About the role

Analyst, Customer Marketing Operations (

Job Number:

 EUR015LE)

Work Locations

: Hilton - Area Office - Glasgow 191 West George Street Glasgow G2 2LD

About Hilton

Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 6,100 properties with more than 1,200,000 rooms in 139 countries and territories. In 100+ years since our founding, we have defined the hospitality industry and established a portfolio of 24 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 218 million members in our award–winning customer loyalty program, Hilton Honors. Plus, we are the No.1 Great Place To Work Super-Large employer in the UK!!

 

What Will I Be Doing?

As an Analyst within the Customer Marketing Operations team, you’ll play a critical role in supporting the execution and optimization of customer marketing campaigns across multiple channels. This role blends analytical thinking, attention to detail, and process coordination to ensure that marketing initiatives are delivered efficiently, accurately, and with maximum impact.

You will work closely with cross-functional teams — including Marketing, Technology, Data, and Creative — to manage campaign workflows, gather business requirements, perform quality assurance, and report on campaign performance. Your insights and operational support will help shape how we connect with our customers, drive engagement, and increase brand loyalty. These campaigns drive millions of dollars in revenue for the company, our hotels, loyalty program and products, so your contribution can make a huge difference in Hilton’s performance. 

 

Who will I collaborate with?

You will work closely with the Marketing and Technology teams to develop, test, and execute complex, personalized email and mobile communications to tens of millions of customers. 

You will be an integral part of the Customer Marketing Operations team, collaborating with industry-leading digital marketers on global campaigns using modern, sophisticated technologies that transform our guests’ experiences. This will involve implementing new campaigns, and enhancing existing technologies and processes, while delivering insights to help improve campaign and channel performance.

 

What your day-to-day will be like:

 

             Build, segment, target, track, test, deploy and monitor performance of personalized email, push and text-message (SMS) campaigns using our email service provider (ESP), Braze

             Develop and utilize HTML/CSS and email/mobile marketing best practices to create and code templates and interactive customer experiences

             Develop strong partnerships with outside vendors, internal constituents and other departments to support open communication and ensure goals remain aligned

             Collaborate with Customer Marketing Operations leadership and the wider marketing team to develop and implement new and creative approaches to cus

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Company

Hilton

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