Job Description

About Us:

Cognex is the world’s leading provider of vision systems, software, sensors, and industrial barcode readers used in manufacturing automation. Cognex vision helps companies improve product quality, eliminate production errors, lower manufacturing costs, and exceed consumer expectations for high quality products at an affordable price. Typical applications for machine vision include detecting defects, monitoring production lines, guiding assembly robots, and tracking, sorting and identifying parts. 

Cognex serves an international customer base from offices located throughout the Americas, Europe, and Asia, and through a global network of integration and distribution partners. The company is headquartered close to Boston in Natick, Massachusetts 

The Edge & Cloud team at Cognex is developing a set of new and exciting applications that support and enhance our machine vision products by providing digital services on the edge and on the cloud.  

We are looking for an experienced Director of Product Marketing that will play a key role in our edge-to-cloud services productization strategy. This person will be responsible for defining and communicating the value proposition, positioning, messaging, and differentiation of our IoT platform and services to internal and external stakeholders. This role will collaborate with product management, sales, engineering, and partner teams to develop new apps and services on the edge and on the cloud that provide value beyond vision to our customers. 

Responsibilities 

• Customer & Market Insights: Conduct market research, competitive analysis, and voice-of-customer studies to identify trends and inform product development. 

• Product Launches: Lead cross-functional teams to bring new products to market, ensuring alignment across engineering, sales, and marketing. 

• Coordination & Planning: Coordinate with the corresponding stakeholders from the internal product teams and actively participate in the company’s annual planning processes 

• Messaging & Positioning: Craft compelling narratives that communicate the value of our products to customers, partners, and industry influencers. 

• Go-to-Market Strategy: Develop and execute marketing strategies to position our Edge and Cloud solutions as key differentiators in the machine vision and industrial automation space. 

• Sales Enablement: Create collateral, presentations, and training materials to support the sales team in articulating our value proposition. 

• Thought Leadership: Establish our brand as a thought leader in Edge AI, cloud computing, and industrial vision applications through webinars, white papers, and industry events. 

• Partnership Development: Support strategic partnerships that enhance our ecosystem and expand our product reach into new areas. 

• Mentorship: mentor, and develop a more junior product marketing talent, fostering a culture of collaboration, innovation, and customer-centricity. 

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