Lead, Digital & Social Brand Marketing - Curry

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

We’re looking for a creative, trend-focused, strategic thinker to join our Curry Brand marketing team to drive digital and social content! You will be responsible for leading the development of original video, and partnership content for our Curry Brand audiences. This includes ideating original content; managing creative and production agencies; serving as client lead on shoots; and trend-mapping in coordination with our Global Media team.

 

You will also plug in to key Curry Brand and Under Armour brand campaigns and support the execution of digital activations around brand moments throughout the year. This content strategist role will work alongside the Director of brand marketing overseeing editorial programming of Curry social handles and two specialists responsible for always-on engagement with our Curry Brand audiences.
 

Your Impact

⦁    Develop digital and social content strategy and lead the execution of content on platforms such as Instagram, YouTube, TikTok.
⦁    Lead the development of strategic digital partnerships in coordination with Curry Brand and Under Armour Brand Marketing and Global Comms teams.
⦁    Manage creative agencies, designers, producers, and videographers, for relevant content. Serve as client lead on relevant shoots.
⦁    Track macro trends in social and digital space and among competitors and bring a point of view to Curry Brand on areas for piloting initiatives.
⦁    Advise on regional strategy for content usage and media planning in coordination with the Curry Brand and Under Armour Media teams.
⦁    Support regular reporting to track content performance against defined KPIs and implement learnings to optimize content.

Qualifications

About You:

 

You have a strong POV on TikTok versus Reels and were listening to Clubhouse before it was cool. Juggling a million and one projects and creating status spreadsheets to keep the team on track comes second nature to you. You live and breathe fitness and sports IRL and across social media. You understand the evolving digital fitness landscape because you’ve experienced it first-hand. You know what a “burpee” and a “snatch” are. You’re self-driven, thrive in a fast-paced environment, and are always looking for ways to grow and push yourself and those around you.
 

 

⦁    B.A. Degree
⦁    4-6 years of relevant experience in content development and production, paid media, and social media community management (agency or client side).
⦁    Deep understanding of the social media and digital landscape, basketball trends, and online consumer behavior.
⦁    A complete understanding of, and passion for, basketball, sneaker, streetwear, and hip-hop cultures.
⦁    Must be able to write and verbally deliver clear and inspiring creative briefs for internal and external partners.
⦁    Ability to communicate ideas and recap marketing efforts in thought provoking, visually striking presentation decks.
⦁    Strong background in building purpose-led, consumer obsessed, brand enhancing marketing
⦁    Strategic, curious, enterprise and ambitious mindset
⦁    Ability to understand + synthesize data, insights, marketing metrics
⦁    Proven multi-tasking ability and strong project management s