Associate Director, Paid Social Planning (NYC)

Associate Director, Paid Social Planning

New York City, USA (Hybrid Working)

A benchmarked salary between $120,000 to $140,000 (DOE) based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

👋 Who we are

Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow.

For the last 10 years, we’ve helped brands navigate and harness the chaos of social, bringing method to the madness - for household names like Guinness, Primark and Ford, and the next generation of brands like Nando’s, Peloton and Fever-Tree.

As a proud B Corp, we care about People, Planet and Profit in equal measure - building a business and a culture where social-first talent can thrive.

We’re proud to be part of Croud - a global, full-service digital marketing agency. Together, we operate as a unique scaled network of Intelligent, Creative Specialists, delivering better brand outcomes and unlocking potential for our people, our clients, and our communities.

We're an ambitious team of almost 200 people across the UK & US and not stopping there. We're growing fast, and looking to recruit the founding members of our US team.

As we scale in the US we are looking for our first Associate Director of Paid Social Planning to come in and bridge our offering between Born Social and Croud, representing the nuanced role of social media in the broader media channel mix.

✏️ What you'll be doing:

• Social specialist Paid Planning: using nuanced insights about social platforms, formats, and audience behavior to inform media planning; working closely with Croud and external media partners to ensure overall media ecosystem is incorporating the needs of social and striving for innovation and effectiveness in how our media shows up.

Integrating with Strategy & Creative: Working with our Strategy teams to effectively define our audiences and where/how we plan to show up, and working in collaboration with our Creative teams to ensure we are planning our social placements ahead of landing on the creative delivery, messaging, and concepts.

Collaborating with Croud’s Biddable Team: Working closely with Croud’s media activation teams to ensure platform expertise and social nuance is being applied to optimization.

Influencer Campaigns: Working on plans to bridge organic and paid influencer practises together - ensuring we’re maximizing the opportunity to use creators across a full funnel mix, and a clear plan of being effective with how we use their content; from optimization of content shared on their channels, through to how we implement assets on brand channels.

Pitching: Working with both Born Social & Croud on both account growth and new business opportunities, demonstrating capability in innovative use of paid social to drive effectiveness for new clients.

Reporting: Collaborating with Data teams to ensure we are driving effectiveness from our paid social efforts and using these insights to iterate on and evolve plans.

Client & External Agency collaboration: Representing paid social externally in client meetings and interagency set-ups to ensure social is getting a seat at the table and is being seriously considered in the broader marketing channel mix.

Born Social & Croud Education: As the first role of its kind in the US, getting well integrated into delivery teams to assess capability and working with relevant leaders at Born & Croud to upskill team members across paid social and ensuring it is being well represented in rooms where you are not present.

Scale: Driving growth of paid social planning revenue to drive growth of new team members, collaborating with relevant leaders to eventually hire and develop a team to follow you.

👀 Who we're looking for:

Paid Social Expert

You have 5+ years o