Senior Campaign Manager, Paid Social

Duties/Responsibilities:

• Independently manage paid social campaigns across platforms like Meta, TikTok, and LinkedIn.
• Optimize ad placements, targeting, and creative strategies to meet client objectives.
• Conduct performance analysis and reporting using Meta Business Suite and TikTok Analytics.
• Serve as the primary point of contact for mid-tier client accounts, managing up to 12–14 accounts or $50,000 in MRR.
• Provide strategic insights and recommendations to improve campaign performance and audience targeting.
• Address client escalations autonomously and propose resolution plans as needed.
• Apply advanced optimization techniques such as A/B testing, audience segmentation, and creative testing to enhance performance and ROI.
• Deliver data-driven insights and persuasive presentations to influence client decisions.
• Provide training and mentorship to junior team members, helping develop foundational paid social skills.
• Contribute to process improvement initiatives to increase efficiency and performance.

Key Performance Indicators (KPIs):

• Churn < 5% of MRR per quarter
• Increase managed ad spend for existing accounts by 10% per month
• Maintain an average client relationship of 1 year

Required Skills/Abilities:

• 3-5 years of agency and e-commerce experience.
• Familiarity with various advertisement ecosystems across ALL major social media platforms.
• Experience and confidence working in a client-facing role.
• Experience managing multiple clients with monthly budgets ranging between $50,000-$500,000+/month per client.
• Proficiency with Excel, Google Analytics, TripleWhale, and Shopify backend.
• Strong knowledge of paid social platforms, including Meta, TikTok, and LinkedIn Ads Manager.
• Proficient in analyzing performance metrics and leveraging attribution tools to refine strategies.
• Ability to independently resolve mid-level escalations and develop solutions for client concerns.
• Exceptional communication skills for managing client expectations and reporting performance insights.
• Proficiency in creating and executing A/B testing and advanced audience segmentation strategies.
• Experience in training and mentoring junior team members.
• Strong organizational and project management skills to handle multiple accounts and priorities.
• Must be able to obtain Meta, Blue Print, and TikTok certifications within six months.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
• Stage 2 (Take Home Assessment) - This assessment will give deeper insight into the candidate’s Paid Social strategic and executional capabilities.
• Stage 3 (Hiring Manager & Team Interview) - The first video interview with two to three GR0 team members will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, and company roadmap.
• Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
• Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $85,000 - $95,000 (commensurated with experience) as well as a competitive commission structure
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.