Product Line Manager

Company Description

ITW (NYSE: ITW) is a Fortune 250 global multi-industrial manufacturing leader with revenues totaling $12.6 billion in 2020. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 43,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. www.itw.com. 

Job Description

The Product Line Manager performs all marketing related functions necessary to improve the FEG Food Machines Group P&L by the management of, promotion of, and development of Food Machines products.  The PLM provides support to the sales development managers and the field sales organization to maximize sales volume for the business unit products.

• Marketing support for product development activities; act as key Brand and Product Line interface with engineering for the key 80 product families of Mixing and Slicing.
• Identify and support planned market research strategies that are product & segment focused (outside in) to gain a better understanding allowing for top line growth and product innovation opportunities.
• Product Launch project management utilizing Stage Gate project track.  Activities to include sales/service training plans, logistics, etc., website content / development, product designator and logo, product collateral and management of launch budget.
• Determine value proposition, positioning strategies for new products
• Manage Product Roadmaps including step-up charts, waterfall charts, Product Requirement Documents (PRD).
• Manage the product life-cycle allowing for growth and renewal in food machines categories
• Cultivate trend analysis/identification and competitive intelligence data. Utilize competitive analysis to develop/maintain competitive comparisons. Track market share estimates of specified product and their competitors.
• Utilize the ITW Toolbox (80/20, PLS, MRD, USa) to drive successful penetration in market segments.
• Execute pricing strategy for new market products.  Act as a key contributor to pricing strategy including “margin management”, involvement in annual PLS review, annual pricing considerations.
• Create/manage spec sheets, operator manuals, catalog, special requests and aids (i.e.videos, wall charts, competitive sell sheets, POP/merchandising aids, etc.)
• Support product training content along with Sales Development Manager. Assist in defining product training requirements.  Assist SDM with training events as required/needed.
• Product determination & represent Food Machines for national and regional industry association trade shows.
• F2B, T2B and LRP key contributor
• Achieve sales revenue growth targets
• Product communication and liaison for Service organizations as it relates to new market product
• New product communication to field sales (e.g.: sales bulletins)
• Outline and Share Coordination of marketing needs for product launch activities to ad agency with Director of Marketing

Qualifications

• Bachelor Degree (marketing, business or engineering preferred).
• 5+ years industry experience.
• Strategic
• Ability to translate strategy into action
• Analytical skill and capabilities
• Working knowledge of brand strategy and execution
• Knowledge of stage gate processes
• Understanding of product life cycles
• Working knowledge of primary and secondary market research
• Knowledgeable of Marketing tactics
• Understanding of distribution/selling process
• Planning and implementation
• Solid presentation skills
• Managing to / for results
• Ability to multi task
• Driven to success
• Takes initiative in thought and action
• Articulate and detail oriented 
• Customer focus
• Excellent verbal, written and interpersonal communication skills
• Proficient in Microsoft Office applications

Additional Information

• Office, Lab and Manufacturing environments.
• PPE required: Steel toe shoes and eye protection in manufacturing setting.
• While performing the duties of this job, the employee is regularly required to stand, bend, or stoop and use hands, arms and walk frequently. The employee must occasionally lift and/or move up to 35 pounds.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process an