Regional Director of Sales & Marketing
Bethesda Senior Living CommunitiesAbout the role
Job Details
Job Location 367 The Gardens at Barry Road - Kansas City, MOPosition Type Full TimeEducation Level 4 Year DegreeJob Category ExecutiveDescription
We’re looking for a dynamic and experienced Regional Director of Sales & Marketing, based in Missouri, to lead the development and execution of a strategic, outreach-driven sales and marketing plan that supports our mission and goals. This key leadership role is responsible for driving growth, building strong relationships, and guiding marketing teams across the region.
Core competencies include:
- Coaching and teaching
- Persuasive communication skills
- Development of strategic relationships
- Results driven
- Operational decision making
- Marketing team development
- Business acumen
Benefits Include:
- Medical Insurance - HDHP or PPO (Full-time employees only)
- Vision/Dental/Life Insurance (Full-time employees only)
- Health Savings Account with Company Match (Full-time employees only)
- Flexible Spending Account
- Company matching 403(b) Plan
- Paid Vacation
- Personal, Sick and Holidays
- Paid Volunteer Program
- Total Care EAP (Employee Assistance Program)
- Fitness Reimbursement Program
These benefits may be reduced depending on FT, PT, PRN or temporary job status. To receive certain benefits, eligible employees may be required to meet participation requirements and pay required premiums and other contributions.
BSLC reserves the right to pay a wage/salary that is lower or higher than the above posted compensation range.
Essential Duties/Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ensures communities are consistently executing standards that support BSLCs mission, core values, and increases ability to achieve occupancy and revenue goals.
- Understands BSLCs sales process in order to ensure implementation and as a function of strategic marketing.
- Collaborates with Directors of Sales and Marketing to develop and implement company-wide strategies which generate new leads and advance existing leads.
- Supports communities in developing and executing a winning sales and marketing strategy that meets and exceeds budgeted occupancy and revenue.
- Provides and demonstrates sales leadership with all assigned communities.
- Coordinates community visits for stable communities to provide ongoing motivation, sales leadership development and training.
- Schedules weekly communication with communities that are census challenged.
- Keeps abreast of professional development in the marketing environment and of current and evolving state and federal regulations.
- Identifies key issues and provides training to marketers to continuously improve performance and occupancy.
- Provides face to face coaching with Directors of Sales and Marketing to improve census.
- Provides sales and leadership training and schedules weekly visits with new sales/marketing directors within their first 90 days.
- Effectively facilitates training on sales-related topics and on effective development of professional referral sources.
- Provides sales and leadership training and attends referral development meetings in each assigned community annually and more frequently as needed.
- Effectively uses the sales CRM for tracking sales and marketing activity, reporting, and coaching.
- Understands c
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