Job Description Summary

Provides a broad range of communications functions and services across a unit or units which can be at various levels within the organization. Partners with business leadership to ensures the performance of communications generalist activities.
Interprets internal and external business challenges and recommends best practices to improve products, processes or services. Utilizes understanding of industry trends to inform decision making process.

Job Description

1. Business Context

Electrification Systems (ESY) is the fastest growing business segment within GE Vernova and poised to continue to grow for the next 5 to 10 years. ESY is a leader in advancing the energy transition, delivering innovative solutions in grid technologies, power conversion and energy storage. Our business operates in a dynamic environment, addressing complex technical and industry challenges such as integrating renewables, improving grid resiliency, and supporting sustainable electrification in a wide range of industries.

Effectively communicating on our business lines, strategic pillars, core themes and achievements is essential to build understanding and engagement across our diverse stakeholder landscape. Our audiences include customers, policy makers, current and prospective employees within ESY and across GE Vernova, as well as the wider general public who have an interest to learn more about the energy sector. As our business grows, with more strategic sites globally, impactful communication is critical for establishing thought leadership, fostering relationships, and supporting our continued success. That is why we are currently looking for a Senior Storytelling & Content Strategist.

2. Role

As an integral part of the ESY communications team, this role is dedicated to translating our strategic pillars, thematic focus areas, and significant business achievements into compelling stories and content across multiple channels. The ideal candidate will possess deep expertise in the Electrification Systems business, with a proven ability to connect complex topics to the broader narrative and tailor messaging for various audiences.

Key responsibilities include:

• Developing and executing storytelling strategies that highlight Electrification Systems' strategic pillars, themes, and achievements, positioning the business as an industry thought leader.
• Simplifying complex technical content for non-expert audiences.
• Creating and editing high-quality content for customers, social media, media outreach, internal communications, recruitment, and video collateral.
• Collaborating with subject matter experts and stakeholders across all levels of the organization to uncover unique angles and insights.
• Adapting messaging for audiences in various regions, including strategic sites/entities such as our India subsidiary, our upcoming Prolec GE integration, and our changing industrial footprint.
• Supporting communications needs for business expansion and change initiatives.
• Acting as a guardian of messaging quality, editorial standards, and brand voice.

This is a remote role with global coverage, reporting to and working closely with the Electrification Systems Communications Lead.

Basic Requirements:

• Excellent command of English with outstanding writing and editorial skills.
• Significant years of professional experience in storytelling, content writing, or corporate communications, with a focus on complex, technical business environments.
• Bachelor's Degree from an accredited college or university.
• In-depth knowledge of the Electrification Systems business and its challenges.
• Proven ability to translate strategic pillars, themes, and technical concepts into thought leadership and accessible messaging for varied audiences, including customers.
• Strong interviewing and research skills, able to engage with stakeholders at all levels.
• Experience creating content for a range of channels including social media, media, internal communications, video, and customer-facing collateral.
• Ability to adapt messaging for different cultural and regional contexts (e.g., NAM, MEA, India, …., emerging strategic sites).

Desired:

• Self-starter, comfortable working remotely and managing multiple priorities with a great level of autonomy.
• Background in energy, grid solutions, power conversion, or related technical fields.
• Experience working in multinational organizations and cross-functional teams.
• Familiarity with digital content tools, analytics, and multimedia production.
• Team player always putting topics into the bigger ESY and GE Vernova picture.