Senior Product Manager, US Cell Therapy Patient Marketing, Breyanzi

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

We are looking for a results-oriented marketer to join our strong team in the role of Senior Product Manager, US Cell Therapy Patient Marketing, Breyanzi.  This individual will be a key member of the US Cell Therapy Organization and Breyanzi brand team.  They will assist in the development and implementation of patient and caregiver marketing programs, business plans, strategies and key tactics to drive the business.  This Senior Product Manager will work closely with other members of the cross-functional matrix team to ensure successful and timely execution of critical initiatives.  This individual will report to the Director of Cell Therapy Patient Marketing, Breyanzi.    

Key Responsibilities:

• Develop comprehensive peer-to-peer/medical education strategy, leveraging complementary stakeholder/resource capabilities 

• Drive execution of the patient and caregiver education tactical plans  

• Develop metrics and best-practices supporting execution and optimization of Breyanzi business across indications 

• Navigate internal MLR review processes independently and work with cross-functional matrix partners to ensure timely and accurate preparation of tactical projects  

• Manage agency/vendor partners in development of promotional materials and tactics  

• Regularly evaluate competitive landscape and marketplace dynamics 

• Engage in, evaluate ongoing market research projects and interact with customer-facing teams to mine customer insights  

• Contribute tactical and strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc. 

• Manage agency/vendor partners in development of promotional materials and tactics  

• Partner with omnichannel, corporate communications, and advocacy matrix teams on development of appropriate programs/projects that support the strategy 

• Build a strong relationship and work collaboratively with medical, legal and regulatory team to develop and execute