Paid Search Specialist, EMEA (Fixed Term)

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

What you'll do

Cloudflare is looking for a paid search practitioner who has a proven track record of understanding and working with global paid search account structures to drive measurable impact on pipeline creation and closed-won revenue. This person will work in conjunction with the paid media manager to execute on routine optimizations, new launches, testing, and reporting. 

About the role

The Paid Search Specialist is accountable for successfully executing the EMEA paid search strategy across a portfolio of products, regional accounts and campaigns. This role will work in conjunction with internal teams across the company to execute an industry-leading paid search program in multiple languages. 

Location: Lisbon. Please note this is a fixed term role (12 months fixed term employment)

Responsibilities:

• Implement and support global paid search campaigns, including but not limited to campaign setup, strategy development, organization, and management for Cloudflare’s global enterprise campaigns. 
• Daily use of paid search platforms, reporting, analytics, and trend tools.
• Campaign optimization: keyword and search term management, ad copy creation and testing, landing page testing, and bid and budget management.
• Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level across multiple languages.
• Collaborate with globalisation team and local teams for asset translation and optimization of localised campaigns
• Track and monitor reporting of campaign results on a weekly/quarterly/ad hoc basis.
• Campaign budget allocation & monitoring to ensure proper pacing and efficiency.
• Effectively communicate insights and trends based on campaign performance.

Required Skills & Experience

• 5+ years working with paid search channels including Google Ads and Microsoft Ads
• 3+ year experience working in an agency or in-house environment for a B2B software company
• Deep experience working directly within paid search advertising accounts with a keen eye for detail at executing bulk changes
• Ability to determine, understand and set up bid strategies that incorporate multi layers of data to drive engaged, high quality leads
• Experience applying testing methodologies to support ongoing improvement and evolution of search campaigns
• Experience optimizing to multiple conversion points within the B2B buying cycle
• Experience working with enterprise paid search optimization platforms such as Search Ads 360, Marin Software or Skai a plus
• Experience developing presentation decks summarizing key insights and recommendations
• Excellent planning, project management, prioritization skills
• Strong data-management skills
• Strong analytical skills to analyze campaign effectiveness and ROI
• Positive and flexible attitude for working in a fast-paced environment
• Great attention to detail, time management, and organization skills
• Additional languages a bonus: French, German, Spanish

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.