Director, Partnership Marketing

Director, Partnership Marketing

Zelis is a healthcare and financial technology company whose purpose is to improve the healthcare financial experience for all.  Zelis has solutions that address the entire financial journey, helping to price and pay healthcare claims and empower consumers to make care decisions. Through its three business units, Price Optimization, Payment Optimization, and Insights & Empowerment, Zelis serves over 700 payer clients and 1.5 million providers, delivering approximately $100 billion of provider payments in the United States. Headquartered in Boston, MA, Zelis has more than 2,000 employees and annual revenues of ~$1B. Zelis is backed by Bain Capital and Parthenon Capital.

The leader in this newly defined role will report to the Senior Vice President, Business Marketing and will work in close alignment with the enterprise and the Zelis Business Units (BUs) strategic partnership teams.

The Director, partnership marketing is responsible for defining a marketing support model for both product driven and sales driven partnerships to accelerate demand creation and drive growth.   This role will work in a highly collaborative, fast-paced environment, partnering with key stakeholders across marketing:   Product marketing, Segment marketing, and Brand to create marketing assets and inform integrated marketing campaigns that tell the Zelis partnership stories in exciting ways. The ideal candidate will have a passion for healthcare, deep partnership experience and a track record of marketing partnerships that deliver results.

The Role

The ideal candidate will be a business-savvy marketer, with an understanding of profitability levers and revenue drivers, and the ability to translate that understanding into effective partnership marketing strategies.   His/her marketing expertise will include partnering with product leadership on product commercialization and sales enablement, building insight-driven, competitively differentiated value propositions and messaging, and supporting the development of content aligned to all stages of the B2B buyer journey.

Responsibilities

• Partner with both the enterprise and business unit partnership business development teams to define channel marketing goals, priorities and investments that fully align with business objectives. 

• In conjunction with business and BU product leads, negotiate the marketing of partnerships that elevate the brand and expand our audience whether that is re-imagining how we maximize an existing partner or scaling into net new.

• Partner with the legal teams to define the contractual language for GTM strategies

• Define and formalize the Zelis channel marketing planning process, including governance and integration with enterprise planning, marketing and sales.  Refine and optimize marketing plans on a quarterly basis. 

• Define a three-to-five-year marketing strategy, aligned to the product, go-to-market and marketing long term plan, driving to revenue / bookings goals as well as the marketing function maturity plan.   Define key partnership marketing KPIs.

• Establish partnership positioning, develop go to market strategy, & maintain excellent oversight of creative development and execution.  Define a co-branded / co-marketing go-to-market model.

• Author strategic partner marketing briefs that leverage data, insights, & channel strategies to influence the creation of relevant buyer / user facing marketing programs and experiences

• Partner with the product marketing team to develop sales enablement assets, including pitch decks and collateral to be utilized in sales meetings and at industry events. 

• Partner across marketing to incorporate partnerships into Brand and demand activation, including The Zelis Client Forum as well as industry conferences and events.

• Partner with the segment marketing team to define how partnership value propositions are incorporated into segment targeted programs.

• Partner with the events marketing team to identify speaking opportunities at industry events, to secure key collaboration benefits at industry events and to define how partners are promoted within events communications.  Advocate for co-branded event opportunities with channel partners.

• Establish the best practice for partnership marketing measurement; responsible for defining clear goals and partnership program KPIs, partner with analytics to deliver reporting. 

Your Background:

• 10+ years of successful and progressive work experience in B2B marketing; most recently partnership or product marketing

• Strong collaboration, relationship-building and influence skills to build cross-