Sr. Brand Marketing Manager

Allergan Data Labs is on a mission to transform the Allergan Aesthetics beauty business at AbbVie, one of the largest pharmaceutical companies in the world. Our iconic brands include BOTOX® Cosmetic, CoolSculpting®, JUVÉDERM® and more. The medical aesthetics business is ripe for rapid growth and disruption, and we are looking to add to our high performing team to do just that. 

Our team has successfully launched a new and innovative technology platform, Allē, which serves millions of consumers, tens of thousands of aesthetics providers and thousands of colleagues throughout the US. Since its launch in November 2020, Allē has delivered curated promotions, personalized experiences and had millions of consumers use it as part of their beauty journey. 

We’re looking to add to our team as we prepare to launch a new array of game-changing technologies on our successfully adopted platform. If you’re interested in working within a startup-oriented environment, while having the backing of a very large company, please read on.

We’re looking for an experienced Sr. Brand Marketing Manager  to help launch a new array of game-changing technologies on our successfully adopted platform. Reporting to the Director, Brand & Content, this role will continuously collaborate with key stakeholders across the business to launch new products and create compelling messaging for our portfolio of provider, consumer, and internal-facing applications.

If you have experience with SaaS applications, love partnering with product teams to bring products to life for customers, and have a passion for the beauty space, we’re looking for you. This role is ideal for experienced B2C, SaaS, or beauty technology PMMs looking to work for an exciting startup while having the backing of an established brand. 

You Will

• Partner with product and engineering teams to develop an in-depth understanding of the product vision, key features, timelines, and dependencies for launch.

• Develop compelling product positioning and messaging frameworks that clearly articulate the product, its features, and value proposition to target audiences.

• Develop launch plans that drive growth and adoption with our customer base.

• Work with integrated marketing, data, and customer success teams to define and track key success metrics.

• Track common user flows and identify key intervention points for educational and sales opportunities (to help existing customers get more value out of our software and encourage free-to-paid conversions).

• Gather market insights and feedback from key stakeholders to influence the product roadmap.

• Understand the consumer mindset and help develop a content strategy to drive ongoing engagement and usage of the app.

• Foster deep-rooted expertise on the aesthetics market and consumer aesthetic journeys.

• Maintain an understanding of the competitive landscape to properly position and differentiate our digital products.

• Represent Allē and all Allergan Aesthetics brands with intelligence, integrity, creativity, and consistency in all internal and external communications and at industry events.

• Support smooth operations by adeptly managing administrative tasks.

• Ensure creative excellence in all materials created while adhering to guidance and requirements from legal, regulatory and compliance partners. Communicate frequently with material reviewers to ensure deadlines are met

Required Experience & Skills

• 7+ years of product marketing. brand marketing or product management experience.

• Experience building products with a cross-disciplinary team of software engineers, product managers, designers, UX researchers and program managers.

• Ability to grasp and translate technical capabilities into value propositions and benefits that resonate with our consumers, customers, sales representatives, and internal stakeholders.

• Ability to identify risks to timelines, escalate as necessary and propose mitigation strategies/pivot quickly when necessary.

• Experience managing several cross functional work streams at once.

• Demonstrated strategic and creative thinking

• Excellent communication, writing and presentation skills.

• Willingness to approach projects with a can-do attitude and create processes where there isn’t one

• Excellent attention to detail and highly organized

• Digitally savvy and comfortable with new technologies (e.g., Confluence / Jira, MIRO, Loom, Microsoft Teams, Slack, G