Performance Marketing Manager - Hybrid

 

 

Be Part of the Future of Sleep! 

At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

 

Job Summary:

The SSB Performance Marketing Manager is a results-oriented and analytical role responsible for driving new customer acquisition and revenue growth through the development and execution of performance marketing strategies across various digital channels.

 

As the Performance Marketing Manager, you will own the strategy, execution, and optimization of paid marketing channels with a strong focus on new customer acquisition and revenue growth.  You will also closely analyze paid media performance, looking at traffic, ROAS, AOV and CVR KPIs. You’ll lead digital campaigns across paid search/shopping, paid social, programmatic, and affiliate channels—continually testing, learning, and iterating to improve performance. You’ll work collaboratively across the ecommerce, finance, brand, and creative teams to ensure strategic alignment and maximize impact.

 

You’ll also be responsible for guiding agency partners to consistently produce high-performing, innovative work—motivating them to think creatively, push performance forward, and deliver business results.

 

About us:

 

Serta Simmons Bedding (SSB) is one of North America’s oldest and largest bedding manufacturers, the company behind the Serta®, Beautyrest®, Simmons® and Tuft & Needle® brands. Our vision is to be the industry’s most trusted leader in sleep by providing people with the highest quality and most innovative sleep solutions so that they can live healthier lives.  At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America. 

 

When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.

 

Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

 

We're seeking a data-driven Performance Marketing Manager to scale our customer acquisition efforts and drive the next chapter of our growth in a nimble, fast-paced environment where ideas are quickly tested, and wins are celebrated.

What You'll Do:

 

Strategy & Planning

• Develop and lead a performance marketing strategy to drive profitable new customer growth across Serta and Tuft & Needle.
• Build forecasts, budgets, and KPI targets focused on ROAS, AOV, and Conversion Rate.
• Partner closely with ecommerce, finance, brand, and creative teams to align on business objectives and campaign execution.

 

Channel Management

• Oversee the strategic and operational management of digital marketing performance.
• Develop and manage digital prospecting and remarketing campaigns.
• Own execution and optimization across all paid media channels, including Google Ads, Meta, programmatic/display, and affiliate.
• Identify and test new channels and audience segments for incremental customer growth.
• Develop and execute structured A/B testing plans across creative, targeting, bidding, and landing pages.

 

Analytics & Optimization

• Monitor and analyze performance by cohort, channel, and campaign to drive improvements in revenue and audience growth.
• Manage and optimize full-funnel metrics to reduce acquisition costs and improve customer value over time.
• Leverage tools like GA4, Feedonomics, and third-party analytics platforms.
• Contribute to the development and implementation of the company’s ad-tech strategy
• Serve as the subject matter expert for ad tech and audience management practice that will help define how we source, build, and distribute audience data and behavioral signals across channels to deliver tailored marketing experiences to consumers.

What You'll Do Cont'd: