Senior Product Manager

Aura is on a mission to create a safer internet.  In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly.  This is an exciting phase at Aura, and our team of over 500 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. 

Come join us for the ride!

As a Senior Product Manager, you will drive the vision, roadmap, and delivery for Aura’s D2C next-gen digital security solution. With user touchpoints across mobile app, web, desktop application, and browser extension, Aura is comprehensive, personalized, easy to use, and proactively identifies areas of risk in a user’s digital life. 

This role is part of a newly formed cross-cutting horizontal product team that is focused on the customer experience of the product throughout the user’s lifecycle. This horizontal team partners with PMs across each vertical feature group (credit/ID protection, family/parental controls, device protection, spam protection). The team covers the experience of users’ onboarding, early life, alerts, and upsell. KPIs include conversion into paying customer after free trial, cancellation during the user’s first 14 days, feature activation, return engagement, and upsell rate. 

This role will be focused on upselling users into higher tier plans and features. Using a test and iterate approach, you will partner directly with leads across the business, including engineering, marketing, data/analytics, and design to test and optimize key upsell metrics such as take rate and ARPU across different user segments, product offerings, and subscription types (billing cycles, free trials, add on trials, discounting). 

Key Skills:

• Outcome-oriented and hypothesis-driven - you use empirical evidence to design product experiences that measurably improve metrics like upsell attach rate, ARPU, voluntary cancellation, free trial conversion, login retention
• Test and learn mindset - we are in a phase of active A/B testing, user testing and gathering insights from data and user feedback. This role will need to develop and test hypotheses in a scrappy, agile fashion and pivot as we continuously learn
• User experience mentality - strong ability to work backwards from customer problems and work with designers and other cross-functional teams to develop experiences that solve those problems
• Influential communication - this is an extremely cross functional role and requires a communication style that facilitates team collaboration, quick decisions, and team alignment

What You’ll Do:

• Lead Aura’s upsell customer journey across web and mobile touchpoints within the customer experience product team, driving metrics like upsell rate, ARPU, and free trial conversion
• Develop Product roadmap in line with overall business prioritization, working with marketing, technical, design, data/analytics, customer service, legal, and security teams
• Clearly communicate roadmap and test calendar to a spectrum of audiences, from cross-functional stakeholders to Aura executives
• Hypothesize, measure, learn, and be prepared to change course. Continuously test, share results with the team and leadership, and leverage test learnings to drive future test hypotheses
• Translate customer pain points into a clear future vision with explicit product requirements
• Manage senior stakeholders through the full product lifecycle: from definition through testing and feature release
• Be incredibly truth-seeking. Collect whatever data is necessary to inform product direction, whether in the form of competitive intel, user behavior, testing, or other business metrics. 
• Monitor and measure launched experiences, and feed insights back into the product testing and development process 

What you bring to the table:

• 3-5 years of consumer product management experience, with some experience across mobile and web apps
• Experience with A/B testing technologies and best practices
• Experience with user acquisition; experience with subscription-based business model a plus
• Great communication skills and experience managing a complex network of stakeholders
• Obsession with details and data-driven decision making
• Design thinking and customer-centric approach to building, experimenting, and iterating products

Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any prot