Manager, Creative Automation - Paid Channels

Position Summary...

Are you the kind of builder who loves turning manual, 200-step workflows into one-click reality? As Manager, Creative Automation at Sam’s Club, you’ll make automation real—configuring AEM to auto-ingest and organize assets, standing up preprocessing pipelines that handle the heavy Photoshop-style lifting in batch, and wiring integrations so finished assets syndicate cleanly to our Paid Media Channels (Search, Display, Affiliate, etc.). You’ll also operationalize audience automation—standardizing eligibility rules, suppressions, and segmentation in our CDP and campaign tools so the right members see the right message in the right place.

Reporting to the Senior Manager, you’ll translate strategy into shippable automations, fix fragile handoffs into our campaign management platform with preflight checks, and prove impact by shortening time-to-market, reducing manual touches, raising first-pass success, and improving audience quality—without compromising brand standards, accessibility, privacy, or consent.

What you'll do...

• AEM on rails: Implement intake standards (metadata model, rights/usage, alt text, versioning, foldering) and configure automated AEM ingestion so assets land correctly—no manual filing.
• Preprocess at scale: Stand up a batch transformation pipeline for common tasks (crop/resize, background cleanup, color/format normalization, variant generation, alt-text suggestions) with quality gates and error handling.
• Fix the handoff (creative ⇄ campaign): Build a campaign management automation tool preflight (schema/field validation, asset-spec checks, naming/version rules) so assets “just work” on first pass—reducing rework and ticket ping-pong.
• Automate audiences, versions & channels: Operationalize reusable audience building blocks (eligibility, inclusions/exclusions, suppressions, dedupe) in the CDP and bind them to creative versions via rules (e.g., offer, member lifecycle, affinity, context). Orchestrate channel selection and send timing (site, app, email, push, SMS) with decisioning for frequency, fatigue, priority, and conflict resolution so the right member gets the right creative in the right channel automatically.
• Decisioning & arbitration: Implement real-time rules and scoring to choose the best creative-audience-channel combo per member (e.g., recency, propensity, eligibility, suppression windows), with fallback logic, holdouts, and per-channel caps; log decisions for auditability and learning.
• Identity & consent plumbing: Integrate identity resolution and consent signals so audience selection and channel send respect privacy, legal, and member preferences by default.
• Create once, distribute everywhere: Integrate creative tools ⇄ AEM ⇄ CMAT ⇄ CDP ⇄ paid channels; automate channel-specific renditions/payloads, audience attachments, and confirmations, with monitoring/alerts for failures.
• Template the campaign: Convert ~200 manual actions into guided, templatized flows with brand/legal/accessibility and audience-policy checks embedded; enable self-serve where appropriate.
• Make work visible: Break the automation roadmap into tickets, playbooks, and SOPs; set up intake/triage, SLAs, and dashboards in our work/project management tooling.
• Operational excellence: Document and maintain SOPs; deliver training for internal teams and agencies; run weekly automation health checks and publish a scorecard tracking manual touches, cycle time, first-pass approval (FPA), audience match/coverage, distribution latency, reuse, cost per asset/send, and incremental lift.
• Be the glue: Proactively gather requirements from busy partner teams, sequence work, remove blockers, and keep day-to-day execution moving—even when org lines are fuzzy.
• Deliver measurable impact: Contribute to team targets such as 40–60% fewer manual touches, 25–40% faster time-to-market, 80–90% CMAT first-pass success, and improved audience quality (e.g., +X% match rate, −Y% audience leakage)—with clear before/after data.

What You’ll Bring

• Automation builder, not just operator: Hands-on experience turning creative, audience, or campaign processes into automated, templatized workflows with measurable gains in speed, quality, cost, and audience performance.
• AEM & DAM fluency: Skill configuring AEM (or comparable DAM) for automation—metadata/rights m