Media Manager, PSG

The Pro Paid Media Manager will focus on painting contractors and interior designer/architect segments. They will be responsible for planning and placing in-house paid social efforts and managing an agency partner who will execute programmatic media. This position will also manage an individual who plans/places paid media for recruitment efforts. 

1. Lead and implement the strategic and tactical planning and execution of all paid media (primarily digital, social, network & streaming radio) with heavy focus on B2B professional painter segments. Ensure these programs deliver on marketing strategy, objectives, and goals. These plans need to be designed to increase sales, market share, and influence brand preference and perception. 
2. Establish and track key measures, metrics and reports for monitoring and evaluating media programs.
3. Collaborate with the marketing and digital teams to ensure all strategies and objectives are being met.
4. Stay current on best practices, strategies, and industry standards related to digital media and targeting.
5. Manage Pro media agencies and work collaboratively to deliver integrated media strategies and plans.
6. Work closely with Creative and Strategy teams to ensure proper execution of trade partnerships (with trade shows and associations) that include paid media.  Includes negotiation of media elements and costs, as well as scheduling run dates and managing asset deadlines.

FORMAL EDUCATION: 

• Required: 
  • Bachelor’s Degree

 

KNOWLEDGE & EXPERIENCE:

• Required: 
  • 7+ years of national media planning, buying or a related field
  • Strong negotiation skills 
  • Exceptional multi-tasking ability and time management skills
  • Management experience

TECHNICAL/SKILL REQUIREMENTS:

• Required: 
  • Social Ads Manager platform experience including, Facebook, LinkedIn, Reddit and Pinterest 
  • Familiarity with DSPs/programmatic media
  • Stay on budget while hitting all impression goals
  • Clear understanding of media math 

TRAVEL REQUIREMENTS: 10%

Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show! 
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
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