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Sports Medicine Marketing Manager
Brooks RunningUnited Statesfull_timeVerifiedPosted 17 Nov 2024
💰 $135,193/yr($90,128/yr – $135,193/yr)
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the Sports Medicine Marketing Manager, you will be responsible for managing the day-to-day operational and tactical aspects of our Sports Medicine Strategy. Our goal is to be the most recommended product by sports medicine professionals and this role will drive the execution of the strategy in the field. You will identify and activate our sports medicine strategy whether directly or via guidance to supporting teams. You will build tactical plans with cross functional teams (events, sales, email, Gurus, BR.com etc.) designed to advance our standing with medical professionals, building awareness and affinity for our brand. You will be the face the program for internal planning and external execution driving our attendance at key shows and conferences and being the lead liaison for Brooks with key external organizations. This position works with NA Marketing, Biomechanics, Footwear, IT, Customer Service and Regional Sales and Marketing teams.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the Sports Medicine Marketing Manager, you will be responsible for managing the day-to-day operational and tactical aspects of our Sports Medicine Strategy. Our goal is to be the most recommended product by sports medicine professionals and this role will drive the execution of the strategy in the field. You will identify and activate our sports medicine strategy whether directly or via guidance to supporting teams. You will build tactical plans with cross functional teams (events, sales, email, Gurus, BR.com etc.) designed to advance our standing with medical professionals, building awareness and affinity for our brand. You will be the face the program for internal planning and external execution driving our attendance at key shows and conferences and being the lead liaison for Brooks with key external organizations. This position works with NA Marketing, Biomechanics, Footwear, IT, Customer Service and Regional Sales and Marketing teams.
Your Responsibilities:
- Single Point of Contact for the Sports Medicine Program
- Manage the relationships, sponsorships and communication with Sports Medicine organizations and programs including trade shows, seminars, brand content and communications with their affiliates
- Lead the development and execution of regionalized Sports Medicine outreach in partnership with our sales team and retail partners to increase the number of doctor referrals sent to our local retailers
- Manage the process and execution of our footwear accreditations for the APMA Seal of Acceptance and PDAC A5500 approvals
- Oversee Sports Medicine budget, including optimization of fund allocation and ensuring program operates within budget
- Responsible for presenting seasonal Sports Med outreach plans to Sales Reps and Gurus during bi-annual GTM meetings and Retailer Symposiums
- Partner with our NA Marketing team to lead, identify and create cross functional support and evergreen content for seasonal storytelling, the Sports Medicine Ambassador Program, Brooks Run Club, and runners through our direct channels and with our retail partners
- Align stakeholders and drive overall program communication with our internal marketing & Sales teams, partner organization, trade shows and vendors
- Accountable for program results along with the executive sponsor
- Actively manage program strategy and execution
- Research, plan, and drive team delivery of channel tactics
- Work with executive sponsors and key stakeholders to understand vision, strategy, and activation roadmap for building Sports Medicine programs tied to Retail
- Collaborate with Brooks Run Research Biomechanics lab to stay informed on Brooks Biomechanics research & to identify opportunities to leverage Lab experts within Sports Med organizations and at Retail
- Facilitate Monthly Program Review with stakeholders to report results (Scorecard), financials and validate / refine plans
- Adapt program governance and meeting cadence as needed
- Drive milestone execution and solution delivery across work streams
- Analyze data and assess performance and identify areas and strategies for improvement
- Facilitate regular meeting cadence (e.g., daily / weekly) across work streams
- Communicate key information and status to leadership and stake
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