Strategic Partnerships Director, Content & AI Ecosystem

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations:  Austin, TX or San Francisco, CA or New York, NY or London, UK

The Role

The internet is at a crossroads. As generative AI transforms how information is consumed, the relationship between content creators, publishers, and the infrastructure that supports them is being rewritten. Cloudflare sits at the center of this shift.

We are looking for a Strategic Partnerships Director to lead our strategy at the intersection of Content, Publishers, and AI. This is a high-impact, visionary role focused on defining Cloudflare’s position as the essential toolkit for the "AI-Native" internet. You will be responsible for creating the messaging, tools, and experiences that empower publishers to regain transparency, control, and monetization in a world of LLMs and automated crawlers.

Key Responsibilities

You will lead the charge in helping the world’s most influential content owners navigate the transition from a search-first to an AI-first ecosystem.

• Strategic Messaging: Develop the core value proposition for Cloudflare’s AI products, specifically anchored in the "Three Cs": Control (over bot access), Compensation (fair value for data), and Credit (proper attribution).
• Insights-Driven Strategy: Lead deep-dive research into the challenges facing premium publishers, using those insights to influence both marketing campaigns and the product roadmap.
• Content & Social Scale: Oversee the creation of high-fidelity collateral—from technical 1-sheeters and web experiences to social-first "sizzle" content that cuts through the noise.
• Market Leadership: Represent Cloudflare at the world’s most influential stages (Davos, SXSW, Cannes) to advocate for the protection and growth of human-generated content.

Example Deliverables & Workstreams

You will be expected to own and execute a sophisticated mix of strategic and tactical outputs:

Workstream

Goals

Key Tactics

Marketing Insights

Define the ICP and understand shift in traffic/revenue patterns for content owners.

10-20 premium interviews; Scaled surveys (50-100 owners); Desk research using DeepSeek-V3 & GPT-5.

Product Marketing

Build the foundational "Messaging House" and external sales enablement.

Core Comm Docs, Pitch Decks, Case Studies, and dedicated Cloudflare web experiences.

Product Strategy

Align the product roadmap with evolving customer needs.

External-facing Product Direction Decks and roadmap documentation.

Growth & Lifecycle

Build a high-touch pipeline to engage leadership at major media/content brands.

Roundtables for content CEOs; Sizzle reels for LinkedIn/YouTube; Webinars and Op-Eds.

Requirements

• 10+ years of experience in Marketing, with a heavy emphasis on Product Marketing, Strategy, or Growth within the SaaS, Media, or AI sectors.