About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Role Summary

The Senior Manager, YouTube Intelligence is the analytical and strategic lead responsible for turning content and platform data into creative/strategic decisions across Beast Industries’ entire YouTube channel ecosystem. Reporting to the Head of Virality, this role operates at the intersection of data analysis, platform expertise, and creative intuition, ensuring that every upload, thumbnail, title, and content decision is informed by rigorous performance insight.

This is a high-output player-coach role. The Senior Manager personally conducts deep analysis while directing a team of two Analysts, building the feedback loops between data, creative, and production that keep Beast’s channels at the top of YouTube. The mandate is not reporting for reporting’s sake, it is generating insights that measurably improve content performance.

Core Mandate

• Improve the performance of every new upload across Beast’s YouTube channels through data-driven creative decisions
• Improve overall channel health and growth trajectory across the entire YouTube portfolio (existing channels and possible new channels)
• Define and own the analytical framework that connects content performance to creative strategy
• Build the process and cadence through which analytics insights reach creative teams and translate into action
• Serve as a primary analytical voice in content and packaging decisions alongside creative leadership
• Proactively identify and bring innovative growth ideas, platform experiments, and emerging content opportunities to leadership. You don’t just report on what happened, but anticipate what should happen next

Primary Responsibilities

Content Performance Analysis & Creative Strategy

• Define the analytical framework for evaluating content performance across all Beast YouTube channels, establishing what metrics matter, how they relate to each other, and what “good” looks like for each channel and format
• Conduct deep post-mortem analysis on tentpole videos, underperformers, and breakout successes, translating findings into specific, actionable creative recommendations for packaging, ideation, and programming
• Identify patterns in clickability, watchability, and audience satisfaction that inform what content gets made, how it’s packaged, and when it’s published
• Present insights directly to channel leads and senior leadership, advising on creative changes and earning the trust to eventually direct them

Reporting Cadence & Performance Infrastructure

• Own the weekly performance reporting cadence across all channels, ensuring leadership has clear, timely visibility into what’s working and what isn’t
• Design and maintain roll-up reports that capture performance trends, content mix effectiveness, and channel growth trajectory
• Build and maintain dashboards and analysis workflows using AI tools, ensuring the team operates with maximum speed and analytical depth without requiring dedicated engineering support

Platform & Competitive Intelligence

• Monitor YouTube algorithm changes, feature rollouts, and platform-level shifts, translating them into strategic recommendations before they impact performance
• Track competitive performance across top-tier creators and emerging channels, identifying content trends, format innovations, and packaging strategies worth testing or defending against
• Conduct broader platform analysis across YouTube formats (long-form, Shorts, live streams, community posts) to inform where Beast should increase, reduce, or evolve its presence
• Proactively surface emerging content trends, viral format shifts, and growth opportunities with specific data to back them up. Operating as an early-warning system that keeps the team ahead of the curve rather than reacti