Chief Marketing Officer

Contrast Security Recognized as a Leader in G2 Summer 2023 Enterprise Grid® Report for IAST
Contrast Security is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks, heralding the new era of self-protecting software. Contrast's patented deep security instrumentation is the breakthrough technology that enables highly accurate assessment and always-on protection of an entire application portfolio without disruptive scanning or expensive security experts. Only Contrast has sensors that work actively inside applications to uncover vulnerabilities, prevent data breaches, and secure the entire enterprise from development to operations to production.
About The Position
Contrast Security seeks a dynamic and experienced CMO to lead our marketing efforts. As the CMO, you will drive the company's growth by developing and executing comprehensive marketing strategies that resonate with our target audience and differentiate our solutions in the market.
Reporting to the CEO, you will help scale the business and bring a proven track record of success in developing world-class marketing strategies and elevating Contrast's brand in the Cybersecurity space. Contrast Security’s CMO will be a strong storyteller and category creator focused on customer growth and advocacy with a proven track record of partnering with Sales and Product to achieve measurable revenue growth and building and leading high-performance teams in a growth-stage environment.
He/she will be responsible for optimizing all the key aspects of the growth cycle driving collaborative projects within the company. Working across North America, EMEA & APJ, you will work closely with sales and account management stakeholders to help deliver growth targets. The CMO role will have extensive reach as Contrast views this as a key role in ensuring we meet our strategic objectives globally.

Responsibilities
Brand ManagementDevelop a leveraged PR strategy, elevating Contrast’s brand in the market, driving increased awareness/voice of the brand, and building broad market recognition. Tap into internal evangelists and build a platform/channels to promote the Contrast story and make Contrast a go-to source for thought leadership. Build and maintain a strong, differentiated brand presence in the AppSec industry. Ensure consistent messaging, tone, and visual identity across all marketing materials.
Product Positioning and Messaging Define and communicate the unique value proposition of Contrast Security's products and solutions, ensuring alignment with market needs and competitive differentiation.
Develop a strong product marketing framework focused on segmentation, targeting, competitive intelligence, positioning, and sales tools. Drive winning competitive positioning through market analysis and competitive intelligence and exploit Contrast’s unique market and technology opportunities.
Build a strong and strategic analyst relations platform to promote Contrast’s position and perception with Gartner et al.Partner tightly with the Product and Sales Leaders to feed a complex and lengthy go-to-market machine. Formulate new and innovative ways to position and promote Contrast’s products for accelerated sales, both new customer acquisition and expansion business. Ensure strong sales enablement, including developing content creation such as collateral, white papers, training, and other key sales tools.
Go-to-Market Strategy Develop and execute go-to-market strategies for new product launches, including target market analysis, pricing strategies, and sales enablement plans.
Demand Generation Strategy Utilizing a strong understanding of pipeline generation, build and engage the Contrast Security user base supporting land and expand the sales model. Provide deep understanding of digital marketing insights, analytics, content marketing, conversion rate optimization (CRO), email marketing, lead generation, landing page marketing, SEO, and social. Bring a thoughtful ABM approach, understanding the market segments, and building our target markets.
Must have a strong comprehension of dynamic pipeline building and top-of-funnel activity, as well as full-funnel analysis, to have a holistic view of what’s working/what’s not working with a focus on continuous measures to modify efforts as needed.
Market Intelligence Monitor market trends, competitive landscape, and customer needs to identify growth opportunities and potential threats.Develop ROI-based, measurable marketing programs, from account-based to installed base marketing, that align with Contrast’s business priorities; integrate across relevant touch points and deliver predictable outcomes. Ensure alignment across the executive team to continuously grow an