Sr. Director, Lead Payer Marketing, Eliquis

ROLE SUMMARY

ELIQUIS, a co-promote with Bristol Myers Squibb, is the #1 prescribed brand overall in the U.S. and the top-selling non-specialty drug in the industry. Internally, it’s the flagship brand for the Internal Medicine Business Unit and a key anchor brand for Pfizer Inc. ELIQUIS remains a double-digit growth brand with significant performance and patient impact expectations through 2028.

The Senior Director, US Eliquis Payer Marketing Lead reports to the US Internal Medicine Lead and is responsible for driving the 2 critical components of the brand’s US payer efforts: the payer access strategy and the patient affordability strategy. In addition, the Lead will also collaborate with the Alliance on access-related issues across the HCP, Hospital, Consumer, and Health System channels.

This leader will direct, coach, and motivate a small team of direct reports enabling strong payer channel and patient affordability strategies. They will also lead a matrixed and complex team of senior leaders in the US Eliquis Alliance with BMS and functional SMEs across Pfizer.

This position requires an understanding of the rapidly-evolving payer environment, including implications due to the Inflation Reduction Act (IRA) and maximum fair price requirements. The recent changes in the US market require the Brand team to demonstrate the clinical and economic benefits of Eliquis and translate these benefits into multichannel promotional resources that reach customers via digital channels as well as through a variety of teams, including traditional Payer Account Management, Key Account Management, MO&A, and Alliance-wide sales forces.

ROLE RESPONSIBILITIES

• Lead Payer Marketing for the Eliquis Brand Team including the development of market access-related strategies and tactics, patient support, contracting and brand forecasting in collaboration with the USMA organization, BMS Alliance counterparts and PFE cross functional colleagues.
• Oversee team of payer marketers demonstrating a collaborative and people first mindset and development of team members (shadowing, mentoring, etc)
• Deep ownership and understanding of all components of brand GTN including WAC strategy, payer channel strategy, GTN forecasting analysis and variances, inventory and rebates.
• Partner with cross functional leads including Sales, Customer Engagement, Medical, Legal and US Market Access to set payer channel priorities and identify growth or optimization opportunities (e.g., Government programs strategy, Contracting strategy, Corporate Affairs/IR activities)
• Lead affordability strategy with US HCP & Consumer brand leads to establish innovative plans and deliver resources (copay cards, FTOs, etc.) that mitigate barriers to optimal patient care and access to the Brand
• Responsible for alignment with finance team on the annual operating plan including revenue and expense recommendations related to GTN and overall access
• Represent PFE position with the Alliance Negotiating Team in contracting discussions with payers and PBMs; collaborate with cross-functional colleagues to assess implications of contracting decisions, develop a one-Pfizer perspective, and advocate for Pfizer’s position to the Alliance
• Partner with the Pfizer Payer & Channel Access (PCA) organization to evolve the payer value proposition and maintain unrestricted patient access; Explore opportunities for new payer partnerships
• Oversee management of the payer creative agencies of record and payer budget
• Align closely with Sales and PCA leadership to develop semi-annual POAs and incorporate CFC feedback into focused activities to grow the oral anticoagulant (OAC) class and further entrench ELIQUIS leadership
• Support the Internal Medicine Lead for Operating Plans, leadership presentations, performance reporting and updates, and OpEx management
• Foster positive team culture characterized by collaboration, mutual respect, transparency, and trust to bring JOY, while aligning to the larger brand team culture

BASIC QUALIFICATIONS

• Bachelor’s degree and 12 or more years of experience, 10 years with MBA, 7 years with PhD/equivalent
• Strong people leader with demonstrated ability to lead through change; ability to problem-solve and make decisions in a fast-paced environment
• P&L and financial acumen with deep understanding of the US market dynamics including payer channels
• Demonstrated success developing, executing and measuring complex programs and championing innovative and disruptive solutions
• Proven track record of identifying customer needs and extracting and translating key actionable insights into meaningful strategies and tactics
• Demonstrated ability to communicate, both verbally and in writing, across all levels of the organization, including Executive Leade