Jobs and Careers
WP
Senior Director, Content
WpromoteRemote, United States, United StatesRemotefull_timeVerifiedPosted 26 Sept 2024
💰 $185,000/yr($140,000/yr – $185,000/yr)
About the role
The Role
The Senior Director, Content at Wpromote has a passion for storytelling and is an expert in generating audience engagement that propels business objectives. The ideal candidate will have a comprehensive understanding of digital marketing, B2B and B2C customer segments, and market priorities. This role is responsible for developing Wpromote’s content strategy for the agency’s owned, earned, and paid channels to establish our position as an industry leader, generate demand, and support revenue growth. You’ll set the strategy for and directly manage the content team, developing unique cross-channel assets aligned with industry trends and brand priorities to drive impact for the business. As a player-coach, you’ll oversee the team’s editorial work and create content in your own right. Success in this role requires best-in-class strategic content expertise, the ability to build highly effective, engaging content that generates demand and delivers outsized value, outstanding writing and communications skills, and a strong sense of accountability. The Senior Director, Content will report to the CMO based on the West Coast.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Half-day Fridays year round-Unlimited PTO-Challenger Recharge week (Summer)-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-LinkedIn Learning Membership and more! The anticipated annual salary for this role will range from $140,000 - $185,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL#LI-Remote
The Senior Director, Content at Wpromote has a passion for storytelling and is an expert in generating audience engagement that propels business objectives. The ideal candidate will have a comprehensive understanding of digital marketing, B2B and B2C customer segments, and market priorities. This role is responsible for developing Wpromote’s content strategy for the agency’s owned, earned, and paid channels to establish our position as an industry leader, generate demand, and support revenue growth. You’ll set the strategy for and directly manage the content team, developing unique cross-channel assets aligned with industry trends and brand priorities to drive impact for the business. As a player-coach, you’ll oversee the team’s editorial work and create content in your own right. Success in this role requires best-in-class strategic content expertise, the ability to build highly effective, engaging content that generates demand and delivers outsized value, outstanding writing and communications skills, and a strong sense of accountability. The Senior Director, Content will report to the CMO based on the West Coast.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Half-day Fridays year round-Unlimited PTO-Challenger Recharge week (Summer)-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-LinkedIn Learning Membership and more! The anticipated annual salary for this role will range from $140,000 - $185,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL#LI-Remote
You Will Be
- Leading the development and implementation of a content strategy to bolster marketing objectives and fuel new business growth
- Utilizing market research to identify content opportunities and enhance content effectiveness to drive better engagement and lead generation
- Collaborating with internal teams such as Product Marketing, Brand, Comms, Design, Web, Sales, Demand Generation, and Client Services to ensure content synchronicity with strategic business initiatives
- Managing, mentoring, and providing direction to a team of content creators to foster a collaborative and empowering environment that fuels high-quality content production
- Managing the entire content lifecycle, from concept to distribution, including editorial planning, creation and editing, publishing, and monitoring content performance
- Creating and maintaining a diverse content portfolio across multiple formats and
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