Senior Manager, Customer Lifecycle Marketing

Description

Sprout Social is looking to hire a Sr. Manager, Customer Lifecycle Marketing on the Marketing team.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Team Leadership:  Oversee a best-in-class team that develops and implements end-to-end programs to build trust, drive product usage and deepen our relationships with customers at scale.
• Champion our Customers: Act as the primary driver for multi-channel communications that drive customers’ successful navigation of the journey from adoption to retention and advocacy, using your expertise to guide and inform cross-functional programs that impact experiences across the customer journey.
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Lifecycle Marketing team, but to transform the way the team works and what they deliver to the business.
• Collaborate for Success: Partner closely with partners within Customer & Integrated Marketing, Customer Success, Marketing Operations, Product and Revenue Operations to align strategies and scale impact.
• Enthusiastically Solve Ambiguous Challenges: Use expertise and influence to guide major cross-functional efforts to change how we show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management.

What you’ll bring

We’re looking for an experienced team leader and enthusiastic people manager, with strong cross-functional collaboration skills and the desire to get things done. You are passionate about the customer at all stages in the lifecycle and possess an extensive understanding of customer marketing strategies to deliver impact at scale at each inflection point. 

You are highly curious, with a strong desire to understand the whys behind the whats, and thrive on building strategic cross-functional programs that scale with a rapidly changing business environment. You're comfortable navigating ambiguity, aligning stakeholders and making an impact through thoughtful collaboration and seamless execution.

The minimum qualifications for this role include:

• 8+ years of experience in Customer Marketing, Lifecycle Marketing or Customer Communications
• 5+ years of experience in a fast-paced SaaS or B2B tech environment
• 2+ years of experience in direct people management with remote teams
• Demonstrated ability to translate business needs into applicable marketing strategies that then are executed as effective customer-facing programs

Preferred qualifications for this role include:

• Excellent communication and storytelling skills, with the ability to craft compelling narratives that guide customers from use cases to social media strategies to product how-tos
• Exposure to Customer Marketing tools such as Marketo, Gainsight (both Customer Success and Community products), and Base.ai or similar
• High attention to detail and cross-functional and collaborative project management experience
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
• Proven ability to develop and maintain a magnetic team culture that not only inspires and engages direct reports but also compels others across the business to want to work with you/them

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Completing onboarding and meeting key cross-functional partners across Marketing, Customer Success and Operations teams
• Getting oriented to Sprout’s customer lifecycle programs and supporting tools
• Building a deep understanding of our customers, personas and products.
• Understanding priorities of your role and begin identifying opportunities for team and program improvement

Within 3 m