Director, Head of Marketing, Care

Biofourmis is a rapidly growing, global digital health company filled with committed, passionate professionals who care about augmenting personalized care and empowering people with complex chronic conditions to live better and healthier lives. We are pioneering an entirely new category of medicine by developing clinically validated, software-based therapeutics to provide improved outcomes for patients, smarter engagement & tracking tools for clinicians, and cost-effective solutions for payers. We are collectively devoted to a single-minded idea: powering personally predictive care.

Our dynamic growth has been marked by doubled headcount in the last 12 months via both expansion & acquisition, yielding a global footprint with offices in Boston, Singapore, Bangalore, and Zurich. We are backed by prominent international venture capital investment & have cultivated relationships with worldwide healthcare stakeholders over the last 5 years. Our talented team features numerous PhD’s in Data Science and Biostatistics, over 80 patents, prolific scientific publications, world-class systems, developers & engineers, and leaders in the clinical operations space.

Head of Marketing, Care

Biofourmis is seeking a Head of Marketing for Care at an exciting time for this fast-growing organization. The Head of Marketing will manage the marketing team to create a market leading commercial marketing organization and will drive the GTM execution to build the Biofourmis brand. This role will be responsible for driving broad organizational brand adoption as well as execute the brand in the market to raise awareness. This role will also simplify the storytelling for a complex business model to accelerate Biofourmis adoption across key customer segments (health systems, and payers). You will drive digital and traditional lead generation and cohesive omni channel tactical execution to accelerate Biofourmis commercial success.

This person should be currently based on the east coast, have previous experience managing teams, working in complex markets (including internal organization). Is a metrics-driven leader empowered by new challenges and inspired by our mission to use advanced technology to improve the delivery of healthcare and patient outcomes. The ideal candidate has clear, demonstrable experience in succeeding in a start-up environment and has expertise with hospital systems and payers.

This role will report to the VP of Marketing.

The Head of Marketing, Care will:

• Drive full stack marketing efforts across brand, product marketing, and client success marketing.
• Manage and build high-functioning team across multiple disciplines and levels.
• Create scalable approaches to increase revenue growth, driving all lead generation efforts and planning, executing, and measuring results.
• Establish ideal customer targets and develop appropriate messaging and content to reach those targets and achieve desired results across all channels and mediums.
• Refine and enhance outcomes to improve campaign performance
• Ensure that all decisions, programs, and processes are aligned with the company’s values, mission, and vision.

 

Qualifications

This Marketing Leader must be a proactive, self-directed, business-oriented leader with proven experience in building collaborative relationships across all levels of the organization. This leader must have passion, energy and intellectual curiosity required for a fast-paced, growth-driven environment where there are many things to be accomplished.

• 10+years of Healthcare, HealthTech or B2B SaaS marketing experience
• Demonstrated broad and well-developed functional marketing skills in a dynamic industry
• Proven strategic thinker and innovative communications leader with an ability to lead the development of programs that are distinctive, relevant, creative, measurable, and aligned to the strategic direction of the business
• Demonstrated expertise and experience in story telling with diverse customer segments
• Experience in building a team and identifying/managing agencies or freelancers
• High level of knowledge in using Salesforce, marketing automation (e.g.,Marketo, Hubspot, Pardot), Outreach.io, and other martech tools
• Proven ability to juggle many tasks, move forward in ambiguous situations, and adhere to deadlines in a dynamic, collaborative environment
• Proven track record of building, implementing, and owning GTM strategies from start to finish.
• Experience developing messaging, positioning, and understanding complex use cases and personas.
• Experience working with enterprise sales teams and systems (e.g.,SFDC) to gather competitive intel and develop enablement materials.
• Experience in an organization with a diverse and geographically dis